MTN Dew Cake-Smash Sephutheloana sa Seno by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Moputso oa Khauta oa A' Design Award in Moralo wa Phuthelo Competition Category.
KhautaPhuthelo· 2022
MTN Dew Cake-Smash Sephutheloana sa Seno
by PepsiCo Design and Innovation
Moputso oa Khauta oa A' Design Award Winner in Phuthelo Category
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The Design
About MTN Dew Cake-Smash Sephutheloana sa Seno
MTN Dew Cake-Smash ke sephutheloana sa seno se bonolo se nang le tatso ea kuku ea limited edition. Tatso ena e entsoe ho hopotsa moea oa mekete e arolelanoang joalo ka matsatsi a tsoalo, mekete ea lenyalo le mekete ea ho fumana mangolo a thuto. Moralo ona o bua ka liketsahalo tsa bohlokoa tse fetiloeng 'me o ikemiselitse ho fana ka maikutlo a tšepo le a mokete. Lefatše la pono la libopuoa tsa likerese tse phelang le entsoe bakeng sa litšoantšo tsa sephutheloana le bakeng sa tšebeliso ea dijithale. Libopuoa tsa likerese li fana ka maikutlo a letšoele le bokaneng moketeng. Sephutheloana se mema bareki hore ba ketekele ketsahalo hape.
The Recognition
About the Moputso oa Khauta oa A' Design Award
MTN Dew Cake-Smash Sephutheloana sa Seno ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. MTN Dew Cake-Smash Sephutheloana sa Seno e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. MTN Dew Cake-Smash Sephutheloana sa Seno e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- MTN DEW found a creative way to recapture some of the fun of our collective cake-worthy celebrations–birthdays, weddings, graduations, or even life itself–and created a cake flavored DEW. It was time for a “Do-Over.”
- Inspiration
- The brand surprised consumers with MTN DEW CAKE-SMASH, a fun and delicious cake-inspired, limited edition flavor. Speaking directly to consumers’ missed milestones, MTN DEW delivered a product that captured the optimism and celebratory spirit that we all could use more of. To bring this spirit to life, the Design Team created a visual world of exuberant candle characters across digital and pack graphics, bringing all the good vibes of a crowd gathered in celebration at a party.
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