Pepsi New Year 2022 LTO Lekotikoti la Seno by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Moputso oa Khauta oa A' Design Award in Moralo wa Phuthelo Competition Category.
KhautaPhuthelo· 2022
Pepsi New Year 2022 LTO Lekotikoti la Seno
by PepsiCo Design and Innovation
Moputso oa Khauta oa A' Design Award Winner in Phuthelo Category
Verified Award Winner
Verify Award Status for #137256The Design
About Pepsi New Year 2022 LTO Lekotikoti la Seno
Pepsi New Year 2022 LTO ke letoto la makotikoti a tsheletseng a seno a phatlalatso e lekanyeditsweng a entsweng bakeng sa nako ya matsatsi a phomolo a mariha. Makotikoti ana a ile a lokollwa Russia e le karolo ya letsholo la lebitso la khwebo la selemo. Ditshwantsho tsa mokete di reretswe ho tshwanela nako yohle ya matsatsi a phomolo, e fellang ka Selemo se Setjha. Moralo ona o boetse o atolosa lebitso la khwebo ho feta mokgabiso wa ntle ka disebediswa tse sebedisanang le motho. Bareki ba ka skena khoutu ya QR e lekotikoting ka leng ka founu e bohlale ho fihlella diphahamiso, ho kenyeletswa monyetla wa ho hapa dihudi le dikipa tsa phatlalatso e lekanyeditsweng tse kganyang.
The Recognition
About the Moputso oa Khauta oa A' Design Award
Pepsi New Year 2022 LTO Lekotikoti la Seno ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Pepsi New Year 2022 LTO Lekotikoti la Seno e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Pepsi New Year 2022 LTO Lekotikoti la Seno e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- These cans were created with consumer engagement in mind, as well as to activate the brand beyond packaging. Complete with interactive functional features, consumers are encouraged to use their smartphone to scan QR codes on the cans that lead to promotions, including a chance to win limited edition hoodies and t-shirts that glow.
- Inspiration
- Bringing all the festive feels wherever it goes, Pepsi is lighting up the holiday season in 2022! The Design Team created a series of six limited edition cans for the New Year 2022, available for purchase in Russia, as a part of Pepsi’s ‘Light up the Winter Holidays’ campaign. These LTO cans were designed to be enjoyed through the whole of the winter holidays and culminating in New Year’s, embracing both the memorable and unexpected moments the season will bring.
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