Gujinggongjiu Sephutheloana sa Joala by Sisi Don is a highly esteemed winner of the very prestigious 2022 Moputso oa Khauta oa A' Design Award in Moralo wa Phuthelo Competition Category.
KhautaPhuthelo· 2022
Gujinggongjiu Sephutheloana sa Joala
by Sisi Don
Client: Gujingongjiu
Moputso oa Khauta oa A' Design Award Winner in Phuthelo Category
Verified Award Winner
Verify Award Status for #137626The Design
About Gujinggongjiu Sephutheloana sa Joala
Gujinggongjiu ke moralo oa sephutheloana o entsoeng bakeng sa joala ba China. Moralo ona o hlahisa totem ea khale ea drakone ka setaele sa pono ea dijithale. Mela e boima le likhubu tse rarahaneng tsa sebōpeho sa khale sa drakone li nolofalitsoe hore e be sebōpeho sa sejoale-joale. Lebokose le buleha ho tloha mahlakoreng a letšehali le le letona, le senola paterone ka mekhahlelo e 'maloa. Ho sebelisitsoe khatiso ea enke e khanyang, kahoo paterone ea drakone e lula e bonahala sebakeng se lefifi. Sephutheloana se lekana 150 mm ka bophara, 110 mm ka botebo le 280 mm ka bophahamo. Sepheo ke boiphihlelo bo bocha ba pono le setšoantšo sa lebitso la khoebo se bocha.
The Recognition
About the Moputso oa Khauta oa A' Design Award
Gujinggongjiu Sephutheloana sa Joala ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Gujinggongjiu Sephutheloana sa Joala e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Gujinggongjiu Sephutheloana sa Joala e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Is the representation of the brand symbol, the traditional dragon totem, using brand new digital digital style, refreshing visual experience to consumers, but also to the brand image of the younger, the image.Have good display effect open means, and the application of luminous ink, more highlights the uniqueness of product symbol
- Dimensions & Packaging
- Width 150mmxDepth 110mmxHeight 280mm
- Tags
- BAIJIU Gujingongjiu Liquor packaging
- Production Technology
- Luminous ink printing, can be in the dark will be the dragon pattern is displayed
- Design Challenge
- The application of luminous ink in the bottle above
- Research
- Experience design style of study, to the study of box open, to the printing material research, so as to achieve has a unique style, unique opening experience, luminous display various creative innovative products
- Inspiration
- From the characteristics of digital visual language, has broken the traditional Chinese dragon in the line of heavy and complicated, and the curve of the complex form habits, will be young and modern style, blend in the design of the traditional elements, bring more fashionable, hale visual experience
- Project Duration
- The project started in April 2021 in Chang sha and finished in August 2021 in Shenzhen
- Operation Flow
- Through the open left and right sides, show the visual effect of multi-level
- Team Members
- INFINITY STUDIO
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