Roundooze Chickpea Snack Mosebetsi wa Mantlha: Sepakete sa Lijo tse Nyenyane by Salvita Bingelyte

Roundooze Chickpea Snack Mosebetsi wa Mantlha: Sepakete sa Lijo tse Nyenyane by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2022 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.

BoronsePhuthelo· 2022

Roundooze Chickpea Snack Mosebetsi wa Mantlha: Sepakete sa Lijo tse Nyenyane

by Salvita Bingelyte

Client: Salvita Design

Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category

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Colors

The Design

About Roundooze Chickpea Snack Mosebetsi wa Mantlha: Sepakete sa Lijo tse Nyenyane

Mongolo wa Buka: Roundooze Chickpea Snack ke moralo wa sepakete bakang bakang tse besitsoeng. Mofuta ona o akaretsa mekhoa e robeli ea tatso, e tsheletseng e le monate wa tsoekere le e peli e le monate wa letswai. Ditatso tse monate ka tsoekere di hlahisoa ka lekala le lefifi la nthla, ha ditatso tse monate ka letswai di hlahisoa ka lekala le leputsoa. Sesehlo se nkuoeng ho letshwao la Roundooze se hlalosa setaele sa pono. Sepakete se seng le se seng se na le difensetere tse hlahang ka mohlala oa mahlo le molomo, e le hore bakang bakang li ka bonwa pele ho reka. Difonto tse bonolo le mebala e fokolang li boloka pono e le bobebe le e monate. Sepakete se seng le se seng se lekana 145 mm bophara le 210 mm bolelele.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Roundooze Chickpea Snack Mosebetsi wa Mantlha: Sepakete sa Lijo tse Nyenyane ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Roundooze Chickpea Snack Mosebetsi wa Mantlha: Sepakete sa Lijo tse Nyenyane e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Roundooze Chickpea Snack Mosebetsi wa Mantlha: Sepakete sa Lijo tse Nyenyane e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A smile taken from the Roundooze logo is key to the packaging visual style. The adorable character is instantly heartwarming and creates a deeper emotional interest in the product. The pouches are characterized by see through windows that are shaped like eyes and a mouth. With a cute smiley face character on the front, it is possible to see the chickpeas before buying them and encourages consumers to get snacking. This promotes a fun and playful experience.
Dimensions & Packaging: Width 145 mm x Height 210 mm
Tags: Chickpeas, snack, healthy, packaging, design, graphic design, branding, Salvita Bingelyte, Salvita Design, Lithuania
Production Technology: The die cut windows give a promise of transparency, which earns customer trust. This helps transform the packaging into a friendly face that smiles at the consumer to convey a sense of happiness. The graphics on the back side of the pouch show the process of how the chickpeas, of extraordinary taste and texture, are transformed into Mediterranean style roasted chickpeas.
Design Challenge: The goal was to stand out on the store shelf amongst a wide variety of colourful snack packs and catch the eye of children and adults. Roundooze is an honest brand from Lithuania that aims to offer a healthier food option and bring positivity to the market.
Research: Roundooze brand is represented by cute smiles, conveying emotional communication on the shelf. This connects the brand with joy and healthy nutrition, building consumer confidence while maintaining a playful image.
Inspiration: These roasted chickpeas are gluten free and amazingly nutritious, full of protein, fiber, minerals and vitamins that will keep you energized all day long. Roundooze is a convenient and healthy snack alternative for both active children and busy adults. They are especially delicious because they are covered with a thin layer of flavouring that compliments, rather than competes, with the natural taste of the chickpeas.
Project Duration: Started in October 2021 and finished January 2022 in Vilnius, Lithuania.
Operation Flow: Eight chickpea packages were created for different flavours, six sweet and two savory. The black packaging reflects the highest quality mediterranean style roasted chickpeas, which are prepared in forty five days using unique technology. The gray packaging reflects the two savory styles, double roasted chickpeas and chickpeas with salt. Simple fonts and minimal colours on the packaging help give it a light hearted quality while still highlighting the exciting flavours within.
Image Credits: Erin Hope Stevens (Copywriter)