Jinlongquan Sephutheloana Sa Biri by Jin Zhang

Jinlongquan Sephutheloana Sa Biri by Jin Zhang is a highly esteemed winner of the very prestigious 2022 Moputso oa Silevera oa A' Design Award in Moralo wa Phuthelo Competition Category.

SileveraPhuthelo· 2022

Jinlongquan Sephutheloana Sa Biri

by Jin Zhang

Client: InBev jinlongquan beer (Hubei) Co., Ltd

Moputso oa Silevera oa A' Design Award Winner in Phuthelo Category

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Colors

The Design

About Jinlongquan Sephutheloana Sa Biri

biri ea Jinlongquan e tšepa ho qala sehlahisoa se mahareng le se phahameng se ke keng sa fetisa feela nalane e telele ea lebitso, empa hape se etsa hore bareki ba ikutloe ba le boleng bo botle; baqapi ba sebelisa lipapiso tse ruileng ho tšoantšetsa hop, litsebe tsa koro, libarele tsa veine tsa lehong, biri, mehloli ea metsi le lintho tse ling, e le hore sephutheloana se na le tšobotsi e matla ea indasteri ea biri; Habohlokoa le ho feta, litšoantšo li kenyelletsa letšoao la setšoantšo sa setšoantšo sa drakone ea Chaena sebakeng sa khale sa Jinlongquan distillery ka 1978, hammoho le tlhophiso e ncha ea fonte ea logo le bofubelu ba mofuta, ho theha kananelo e matla ea lebitso.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Jinlongquan Sephutheloana Sa Biri ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Jinlongquan Sephutheloana Sa Biri e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Jinlongquan Sephutheloana Sa Biri ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rich illustrations are used to express the spirit of brand craftsmen. The illustrations are inspired by the Chinese dragon sculpture in jinlongquan distillery in 1978. The Chinese dragon is a mascot and the spiritual symbol of the brand; The illustrations also include hops, ears of wheat, wooden wine barrels, beer, water sources and other elements, reflecting the attributes of the beer industry; The redesign of logo font and brand red form a strong brand recognition.
Dimensions & Packaging: 80*250mm（jar）
Tags: Beer, Jinlongquan, SANBU, Wuhan packaging design
Production Technology: The bottle is made of iron
Design Challenge: As the largest beer manufacturer in Hubei, China, jinlongquan hopes to launch a medium and high-end product that can improve the brand image, which can not only convey the long history of jinlongquan brand, but also make consumers feel the good quality of the product. We should have the unique spiritual symbol of the brand and show the pure product attribute of beer.
Research: Jinlongquan beer began to produce beer in 1978, with an annual beer production capacity of 600000 tons. It is one of the largest beer brewing bases in Central China. Jinlongquan draft beer is a medium and high-end beer product. It is brewed with more high-end raw materials, which is fresher and mellower.
Inspiration: The illustration is inspired by the Chinese dragon sculpture in the former site of jinlongquan distillery in 1978. The Chinese dragon is a mascot and the spiritual symbol of the brand; The illustrations also include hops, ears of wheat, wooden wine barrels, beer, water source Zhanghe Reservoir and other elements, making the packaging have strong beer industry attributes; The redesign of logo font and brand red form a strong brand recognition.
Project Duration: The project was launched in Hubei, China in January 2022 and completed in Wuhan, China in February. It is expected to be listed and sold in China in April.
Operation Flow: 1L large tank has better display area, black-and-white illustrations depict rich details, and convey the spiritual symbol of the brand (Chinese dragon) and the product attributes of beer (hops, ears of wheat, wooden barrel, beer and water); The combination of red and gold can better highlight the brand and product information and form a rich and hierarchical packaging design scheme.
Patents: InBev jinlongquan beer (Hubei) Co., Ltd
Team Members: Designer: Jin Zhang
illustration: Jin Zhang