Meiyitian Sesebediso sa Bohlokwa: Sepakete se Bohlale by Chong Peng is a highly esteemed winner of the very prestigious 2022 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.
BoronsePhuthelo· 2022
Meiyitian Sesebediso sa Bohlokwa: Sepakete se Bohlale
by Chong Peng
Client: Yili Group
Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category
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- Verified Award Winner
- Verify Award Status for #139341
The Design
About Meiyitian Sesebediso sa Bohlokwa: Sepakete se Bohlale
Mongolo wa Buka: Meiyitian ke moralo wa sepakete se bohlale se hokahanyang sepakete se hatisitsweng le lefatshe la moraba la boitiisitso. Sepakete se jara baemedi ba dimensi tse pedi le tse tharo ba thehilweng holim'a moemedi wa boraba, ba theha setshwantsho sa boraba se ikgethang (mascot). Bareki ba hlahloba baemedi bana ka application ya mohala, mme ba kena lefatsheng la boitiisitso le thehiloeng ke boraba. Ka hare ho lefatshe la boitiisitso, ho fanoa ka dipapadi tsa tshebedisano le tsamaiso ya ho iketsetsa dolo ka boinatefiso, mme ho ka bokellwa dimpho. Sepheo ke ho aha kamano e haufi lipakeng tsa boraba le bareki ba bacha.
The Recognition
About the Moputso oa Boronse oa A' Design Award
Meiyitian Sesebediso sa Bohlokwa: Sepakete se Bohlale ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Meiyitian Sesebediso sa Bohlokwa: Sepakete se Bohlale e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Meiyitian Sesebediso sa Bohlokwa: Sepakete se Bohlale e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- By extracting the characteristics of the brand spokesperson, it designs the new 2D and 3D dolls, build up the brand IP. We have developed online interactive games and doll customization system.
- Dimensions & Packaging
- Width65mmxDepth65mmxHeight220mm
- Tags
- Virtual brand world,Smart and connected,Brand IP design
- Production Technology
- Mobile Internet AI technology
- Design Challenge
- In the new trend of "meta-universe", "MEIYITIAN" have developed online interactive games and doll customization system. With the new AI technology,consumers can enter the virtual brand world. Moreover,they can also play interactive games to get rewards or DIY ideas, eventually,these experiences will form data to bring more positive feedback for consumers and maintain the intimate relationship between the brand and consumers.
- Research
- With the rising of the "meta-universe" concept, the youth of "Generation Z" in China has spent more and more time exploring the virtual world,so some of the rules applied in brand packaging design for brands fail to keep up with the exploration spirits of the"Generation Z". Moreover, it is increasingly hard to resonate with them.
- Inspiration
- The core idea behind packaging design is to interact with consumers through new AI technologies. When consumers scan the packaging image, they can enter the virtual world created by the brand and started games or other activities,then strengthen the emotional link between the brand and consumers.
- Project Duration
- The project started in August 2021 in China
- Operation Flow
- Consumers enter the virtual brand world by scanning the characters on the package through APP
- Team Members
- Project director：Susie Liu
Creative director：Chong Peng
Design: Pesign Team
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