Granovita Primary Function: Sephuthelo sa Granola by Olga Takhtarova

Granovita Primary Function: Sephuthelo sa Granola by Olga Takhtarova is a highly esteemed winner of the very prestigious 2022 Moputso oa Silevera oa A' Design Award in Moralo wa Phuthelo Competition Category.

SileveraPhuthelo· 2022

Granovita Primary Function: Sephuthelo sa Granola

by Olga Takhtarova

Client: Sot B&d

Moputso oa Silevera oa A' Design Award Winner in Phuthelo Category

31,653

Verified Award Winner

Verify Award Status for #139398

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Granovita Primary Function: Sephuthelo sa Granola

Granovita ke moralo oa sephuthelo bakeng sa granola. Lebokoso la khatiboto le nkela sebaka mokotla o tenyetsehang o atisang ho sebelisoa bakeng sa cereal, o fanang ka taolo e eketsehileng ea kamoo sehlahisoa se hlahang kateng lishelefong. Bokaholimo bo makhethe ba khatiboto bo tšehetsa sehlooho sa bophelo bo botle. Litšoantšo tsa litholoana le lijo-thollo li hlalosa tatso ea mefuta e meng le e meng. Litšoantšo, mongolo o hlakileng le mebala e khanyang li fetisa molaetsa o motle. Khatiboto e ka boliswa hore e be manyolo, kahoo tharollo e lula e le metsoalle oa tikoloho ebile e le theko e tlaase. Lebokoso ka leng le lekana limilimithara tse 160 ka tse 120 ka tse 40.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Granovita Primary Function: Sephuthelo sa Granola ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Granovita Primary Function: Sephuthelo sa Granola e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Granovita Primary Function: Sephuthelo sa Granola ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To have more control over how the packaging "lives" on the shelves, the designer suggested using a cardboard box instead of a flexible doy-pack. The idea behind using the rough surface of the box as the sides of the packaging is to help express "healthy living". The use of delicious images of fruits and grains in the design encourages consumers to buy Granovita granola even more.
Dimensions & Packaging: 1 boxes 160mm x 120mm x 40mm
Tags: Granola, Granola packaging, Fruit Granola, Ukraine
Production Technology: Two important trends in grain packaging: flexible packaging and environmentally friendly materials. This is why cardboard, which can be composted, was used. An environmentally friendly packaging solution that still keeps costs down.
Design Challenge: The main goal was to create a package design that would express appetite, naturalness, and healthiness. It was necessary to emphasize that this is a product of an active person, attentive to his health.
Research: The illustrations on the packaging not only describe the taste of each product, but also represent a happy and healthy lifestyle. Icons and expressive inscriptions, bring the product to life. The bright colors convey a positive message.
Inspiration: Over the past few years, the general trend towards a healthy lifestyle has been changing in the Ukrainian market. Gradually, unhealthy snacks on store shelves are being replaced by healthy analogues. Among them is granola. Granovita is a young Ukrainian brand founded in 2016. The brand positions itself as a product for breakfast and energy during the day. The company's mission is to promote healthy and balanced nutrition. At the moment the line is represented by Aktiv, Fitness, Unior, Tropic.
Project Duration: This project started in January 2021 and finished in 2021 July in Dnipro. Ukraine
Operation Flow: By combining granola packaging with modern design, the designer has created an image that invites customers to rediscover breakfast. The new granola brand wants to bring change to the cereal market. Granola packaging should reflect the brand message. It should also connect with customers and stimulate sales.