Buenandanza Mosebetsi wa Mantlha: Sepakete sa Oli ea Olive by Antonio Cuenca

Buenandanza Mosebetsi wa Mantlha: Sepakete sa Oli ea Olive by Antonio Cuenca is a highly esteemed winner of the very prestigious 2022 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.

BoronsePhuthelo· 2022

Buenandanza Mosebetsi wa Mantlha: Sepakete sa Oli ea Olive

by Antonio Cuenca

Client: Buenandanza

Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Buenandanza Mosebetsi wa Mantlha: Sepakete sa Oli ea Olive

Mongolo oa Buka: Buenandanza ke moralo oa sepakete bakeng sa oli ea olive. Botlolo bo bonahala bo e-na le matlalo a mabeli: khalase e nang le mmala o motsho o boteboa ba lehodimo o tebileng le lebole le lesoeu le pota-potileng botlolo. Mmala o motsho o boteboa ba lehodimo o amahanngoa le khutso, ha lebole le lesoeu le nang le sebopeho se hlaha (texture) le fana ka ponahalo ea tlhaho. Matšoao a sekhutlopele le a khahlo, a beiloe ka khoutu ea gauda, a hopotsa lekhasi le bohale la sehlahisoa sa olive le sehlahisoa se sebopehileng ka mokhoa oa oval sa olive. Libopeho tse kgutlwanyane le khalase e tebileng li bontsha boleng bo phahameng. Khalase e nang le mmala e sa fetoheng leseli e thibela leseli 'me e thusa ho boloka oli. Sekoenehelo se sa rotheng, se sa tlalehoeng hape se phethela botlolo e nyane le e matla.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Buenandanza Mosebetsi wa Mantlha: Sepakete sa Oli ea Olive ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Buenandanza Mosebetsi wa Mantlha: Sepakete sa Oli ea Olive e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Buenandanza Mosebetsi wa Mantlha: Sepakete sa Oli ea Olive e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The bottle seems to have two skins: the blue colour of the packaging and the white wrap-around label. These finishes provide a pleasant and warm drinking experience. The rounded shapes of the bottle and the thickness convey quality.
Dimensions & Packaging: 100 x 57 x 176 mm. 500ml capacity. Glass and label
Tags: packaging, design, package, branding
Production Technology: Tinted glass, paper label and stamping.
Design Challenge: The challenge was to open up to a target that seeks to connect with a more conscious rhythm of life in a frenetic world that is disconnected from its own essence. It is intended to connect with consumers who seek to live in a calmer and more contemplative way. The design had to stand out from the traditional brands in the oil sector and communicate Goodwill in simple terms. Two types of finishes are used to broaden the user experience: tinted glass bottle and textured paper label.
Research: In order to emphasise the concept, a deep dark blue colour was employed, a tone which is associated with serenity. The pourer bottle cap of that same colour is used to lengthen the packaging. The label was designed white to give a more natural look. The symbols represent the possibilities in life that come up when freeing oneself from preconceived ideas. Both the circle and the triangle are inspired by the pointy shape of olive leaves and the oval shape of olives, with a touch of gold to enhance the distinctive character. The muted colour palette, the composition and the label aim to create visual harmony.
Inspiration: The inspiration comes from the aim to live day by day, making your own way, freeing yourself from preconceived ideas and opening yourself to experience.

The idea symbolises serenity, balance and simplicity, all summed up in a unique claim: the lived experiences. The name is a key part in conveying that idea. The characteristics balanced, restrained, modest and intriguing, are qualities which stand out in the design and how it should be perceived.
Project Duration: The project started in november 2021 in Ubeda and finished in january 2022.
Operation Flow: The bottle is small and robust, easy to use with a non-drip, non-refillable DOP cap. The opaque and tinted glass prevents light from penetrating and thus facilitates the conservation of the oil.