Al Mocha Port Sephutheloana Sa Kofi by Elena Gamalova is a highly esteemed winner of the very prestigious 2022 Moputso oa Silevera oa A' Design Award in Moralo wa Phuthelo Competition Category.
SileveraPhuthelo· 2022
Al Mocha Port Sephutheloana Sa Kofi
Client: Al Mocha Port
Moputso oa Silevera oa A' Design Award Winner in Phuthelo Category
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- Verified Award Winner
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The Design
About Al Mocha Port Sephutheloana Sa Kofi
Letoto la meralo ea ho paka bakeng sa Al Mocha Port, Saudi Arabia. Moralo o khothalelitsoe ke nalane, setso le semelo ho theha boitsebiso bo matlafalitseng bonnete le boiphihlelo. Sephutheloana se hloekile, sea utloahala, se khethollehile, 'me ha se na boitsebiso bo bongata, bo kopanyang nako e fetileng le ea hona joale. Mebala ea Navy Blue, Forest Green, le Gold Green e ikemiselitse ho hohela tlhokomelo ea bareki. Setšoantšo sa kofi ka mahlakoreng se hatisa boikutlo ba ho ela hloko ba moetsi ho khetha sehlahisoa. Sistimi e feto-fetohang ea lileibole e lumella mofuta ho ikamahanya le nyehelo habonolo, selemo ho pota.
The Recognition
About the Moputso oa Silevera oa A' Design Award
Al Mocha Port Sephutheloana Sa Kofi ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Al Mocha Port Sephutheloana Sa Kofi e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Al Mocha Port Sephutheloana Sa Kofi ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Rebranding and packaging design for Al Mocha Port, Saudi Arabia, one of the major players in importing and roasting specialty coffee and accessories in the region. A wide range of varieties from producing plantations all over the world is carefully imported for making the best blends for coffee connoisseurs. The objective was to create a series of packaging that reflects their deeply rooted expertise and uniqueness. The front side is clean with 3 different plain colors, aiming to attract customer attention. The coffee illustration on the sides emphasizes the attentive attitude of the manufacturer to the product selection. Each one of the pouches is bright and perceptible and does not require extra effort from the buyer while making a choice purchase.
- Dimensions & Packaging
- Width 125 mm x Depth 80 mm x Height 195 mm
250 grams - Tags
- specialty coffee, packaging, visual identity, pouch, box, coffee, coffee packaging
- Production Technology
- Aluminum Stand Up Pouch, flat bottom, quad seal.
- Design Challenge
- The challenge was to create a series of packaging that reflects their deeply rooted specialty coffee selection of the best beans from around the world and to attract new customers, in a highly competitive market. The packaging had to be clean, understandable, distinguished, and not overloaded with information, bridging the past and the present. The second challenge was to create an emotional bond with the target audience.
- Research
- The port of Al Mokha is considered one of the oldest ports in the Arabian
Peninsula. It was the main marketplace for coffee between the fifteenth and seventeenth centuries.
Mocha and Mocachino take the name from this port.
It reached its peak in the seventeenth century. - Inspiration
- The inspiration came from the story behind the brand name and the coffee provenance.
Al Mocha port, Yemen is the oldest marketplace in the world, for Arabian coffee. The port is a symbol of intangible heritage and perpetual tradition and reminds us that history is a continuum. - Project Duration
- The project started in September 2020 in Dammam, Saudi Arabia and finished in January 2021 in Dammam, Saudi Arabia.
- Operation Flow
- In addition, the redesigned series emphasizes the brand's unique properties: the colors reflect the origin and taste notes of the product. The redesigned logo is inspired by the architecture of this time period. The white label with highlighted information of origin, taste notes, elevation, and the process's methods helps the consumer to make a purchasing decision quicker. A flexible labeling system allows the brand to use the same pouch with different coffee labels as their offerings change throughout the year.
- Image Credits
- Main Image 1: Designer/Illustration: Elena Gamalova
Optional Image 2: Designer/Illustration: Elena Gamalova
Optional Image 3: Designer/Illustration: Elena Gamalova
Optional Image 4: Designer/Illustration: Elena Gamalova
Optional Image 5: Designer/Illustration: Elena Gamalova
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