Moralo oa Bethru Mosebetsi wa Mantlha: Sepakete sa Sehlahiswa sa Ho Hlwekisa ka Izabela Jurczyk ke mohlodi oa khau e hlomphehang haholo ya 2022 Moputso oa Tšepe oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.
TšepePhuthelo· 2022
Bethru Mosebetsi wa Mantlha: Sepakete sa Sehlahiswa sa Ho Hlwekisa
Moreki: Bethru
Mohlodi oa Moputso oa Tšepe oa A' Design Award Mokhahleong oa Phuthelo
Mohlodi oa Khau ea Netefaditsweng
Netefatsa Boemo ba Khau bakeng sa #140558Moralo
Mabapi le Bethru Mosebetsi wa Mantlha: Sepakete sa Sehlahiswa sa Ho Hlwekisa
Mongolo wa Buka: Bethru ke moralo wa sepakete bakeng sa mefuta ea ho hlwekisa ntlo o thehiloeng holim'a li-tablete tse thata le botlolo e ka sebelisoang hape ea ho fefola. Li-tablete li entsoe ka liphello tsa tlhaho tse 93 lekholong le ke vegan, ha li sebelise phekolo e mahlonoko holim'a liphoofolo le ha li na le microplastics. Tablete e 'ngoe le e 'ngoe e qhibiliha ka metsi a pompong 'me e hlahisa lino tsa ho hlwekisa tse limilimithara tse 300. Botlolo ea ho fefola e reka hang mme e sebelisoa hape makhetlo a mangata, ho fokotsa litšila tsa polasetiki. Li-tablete li phuthelitsoe ka pampiri mme mabokose a entsoe ka pampiri e ka sebelisoang hape. Mebala le meoo ea sepakete e nkiloe tlhahong.
Kamohelo
Mabapi le Moputso oa Tšepe oa A' Design Award
Bethru Mosebetsi wa Mantlha: Sepakete sa Sehlahiswa sa Ho Hlwekisa ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Bethru Mosebetsi wa Mantlha: Sepakete sa Sehlahiswa sa Ho Hlwekisa e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Bethru Mosebetsi wa Mantlha: Sepakete sa Sehlahiswa sa Ho Hlwekisa e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.
Ka Mora Moralo
Sete ya Boraditaba
Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.
- Boleng bo Ikhethang
- Bethru is a start-up household brand, which offers an innovative alternative ecological cleaning essentials in a form of solid tablets and reusable premium spray bottle. The tablets are made of 93% of natural ingredients, ecofriendly, vegan, cruelty free. A unique spray bottle is designed to be purchased once and re-used multiple times by consumer. Each tablet dissolved in a tap water gives 300ml of cleaning product. All is packed in ecofriendly beautiful packaging inspired by nature.
- Boholo le Phuthelo
- printing on bottle
Technical projection showing white underprint
Pantone: 1225C, 292C, 191C
flow-packs
Technical projection of flow-packs.
Pantone: 1225C, 292C, 191C
individual bottle box: multi surface / glass / bathroom / 379,4 x 405 mm
Pantone: 1225C, 292C, 191C
embossing, white printing
individual bottle band - multi surface / glass / bathroom
Technical projection
CMYK
leaflet
Technical projection.
Pantone solid uncoated 292U
embossing
shipper box / 698 x 659 mm
Technical projection
white printing - Lithegi
- packaging, craft, unique, ecology, sustainable, design, nature, recyclable, amazing, reusable
- Theknoloji ya Tlhahiso
- The vision for the design is based on our vision to create an economy that uses resources consciously. Tablets are made of mostly natural ingredients, eco friendly, vegan, cruelty free and microplastic free, while the overall product packaging and supply chain ensure a high level of responsibility and commitment in terms of material, health, reutilization, recycling and carbon footprint. The tablets are wrapped in 100% paper and the boxes are made of recyclable paper.
- Phephetso ya Moralo
- The biggest challenge was to achieve sustainable packaging solutions not compromising the safety of the product and of the consumer. As one example our active formulations required to be protected from moisture during the storage and transportation. Developing sustainable packaging with intime amazing design has definitely been the biggest challenge of the project.
- Dipatlisiso
- We follow the scientific method to develop our initial value proposition. From formulation to packaging design several tests have been done to ensure product efficacy, great design and amazing customer experience. We benchmark our products with highest standards in the market. From formulation stand point Bethru follows the highest manufacturing practices in product development and production. From packaging side the most recent materials technologies have been chosen and proven.
- Kgothaletso
- Bethru envisions conscious and sustainable world, where plastic usage is significantly reduced through the development of more sustainable home care solutions. Scientific research leaves no illusions and a new approach must be implemented. Bethru provides a supply chain ensuring a high level of responsibility and commitment in terms of material, recycling, reutilization and carbon management. An inspiration for the project design came from nature by using its colors beauty and properties.
- Nako ya Projeke
- The project started in Poland in April 2021 and finished in March 2022 by being ready to launch it in the european market
- Tsamaiso ya Mosebetsi
- BETHRU products allow customers to have a clean house using trendy and nice-looking products while minimizing their impact on the environment, saving space and money. One effervescent tablet when in contact with water and dissolve in few minutes gives you 300ml of harmless cleaning product. The bottle is to be used multiple times which intends to remove plastic from the system. It is an amazing alternative for the market products offered by traditional brands.
- Litho tsa Sehlopha
- brand concept: Rui Bento
visual design concept: Izabela Jurczyk
graphic design: Studio Design
production of photos and film: Robert Przybysz - Litlotla tsa Setshwantsho
- Image #1: Photographer Robert Przybysz
Image #2: Photographer Robert Przybysz
Image #3: Photographer Robert Przybysz
Image #4: Photographer Robert Przybysz
Image #5: Photographer Robert Przybysz
Video: Robert Przybysz
pdf: studio design
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