Broken Top Brewing Co Craft Beer Sepakete sa Dino by Jackie Jiabei Jiang

Broken Top Brewing Co Craft Beer Sepakete sa Dino by Jackie Jiabei Jiang is a highly esteemed winner of the very prestigious 2022 Moputso oa Tšepe oa A' Design Award in Moralo wa Phuthelo Competition Category.

TšepePhuthelo· 2022

Broken Top Brewing Co Craft Beer Sepakete sa Dino

by Jackie Jiabei Jiang

Client: BrokenTop Brewing Co

Moputso oa Tšepe oa A' Design Award Winner in Phuthelo Category

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Verified Award Winner

Verify Award Status for #140639

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Broken Top Brewing Co Craft Beer Sepakete sa Dino

Broken Top Brewing Co Craft Beer ke moralo wa sepakete sa dino o entsweng bakeng sa letshwao le lenyane la biya ya craft le hlahisang IPA le pilsner. Mokgwa wa setshwantsho o hlahisitswe ke dintho tsa ho bapala tsa kgale. Lets'oao le kopantsweng le fetoha ho ya ka mebala ya mohlala o mong le o mong wa sehlahiswa mme le kopana le mokgwa oo ho theha maikutlo a ponahalo. Diteine di entswe ka aluminiamo e tala e putswa, e entsweng ka tsela e ikgethang ho fihlela mmala o motenya wa "navy" oo o sa tlwaeleha diteineng tsa aluminiamo. Ho hatisa ka lebelo le phahameng haholo ha ink-jet, ho kenyeletsang lera le lesweu la enke, ho etsa hore ditshwantsho di hlahe hantle le ho phela haholoanyane. Teine e tlwaelehileng ya 211 e nka ounse tse 12.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Broken Top Brewing Co Craft Beer Sepakete sa Dino ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Broken Top Brewing Co Craft Beer Sepakete sa Dino e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Broken Top Brewing Co Craft Beer Sepakete sa Dino e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new brand and packaging design for Broken Top Brewing Co reflects a design strategy that is playful but yet well balanced to efficiently convey the core messaging. An integrated logo that adapts to the individual color scheme of each product line is incorporated seamlessly with the pattern design while adding a visually illusioning element to the exterior. The choice of using blue aluminum is also unique and easily distinguishable in the mass market.
Dimensions & Packaging: standard 211 body diameter can for 12oz beverage
Tags: packaging, craft beer, beverage, beverage packaging, can, aluminum
Production Technology: This packaging design is being produced using ultra-high speed ink-jet printing with a unique white ink printing to elevate the vividness of graphics. In addition, a special blue aluminum can is designed and customized specifically for this project to reach a deep and bright navy blue color that is rare to find for aluminum cans.
Design Challenge: The current market for American craft beer is very competitive with very distinctive visual representation. Thus, creating a visual solution for this already visually busy section of the market is very challenging.
Research: User research and profiling were conducted to gain a better perspective on the current market of alcoholic beverage consumers at different levels of retails brands.
Inspiration: Broken Top Brewing Co , a passionate and fun American small batch craft beer brand that specializes in IPA and pilsner. To succeed in the competitive alcoholic beverage market, this brand aims to launch a new branding that can daringly convey the spirit of the brand while capture the attention at the point of sale. It leads to a pair of new packaging design concept inspired by the playfulness and graphic pattern of the vintage toy.
Project Duration: Project started in early 2021 and finished in late September 2021 in New York City.
Operation Flow: The blue aluminum material for the can was specially customized and has proven to function as the main differentiator that allows the product to stand out in the busy shelf in a market in comparison with the competitors brand.
Team Members: Jackie Jiabei Jiang
Image Credits: Not applicable