Borjomi Sephutheloana sa Kgatiso e Lekaneng by Antonia Skaraki

Borjomi Sephutheloana sa Kgatiso e Lekaneng by Antonia Skaraki is a highly esteemed winner of the very prestigious 2023 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.

BoronsePhuthelo· 2023

Borjomi Sephutheloana sa Kgatiso e Lekaneng

by Antonia Skaraki

Client: Borjomi

Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Borjomi Sephutheloana sa Kgatiso e Lekaneng

Dithothomelo tse matla, meokho ya mollo e kgabisetsa lehodimo la Borjomi, le sehlooho se nang le boteng bo matla, phuti. Moloi o fetotsweng letshwao la setso sa Georgia. Letshwao la pono la "Mokhutletsi o Moholo". Borjomi o apara khanya ya meletlo mme phuti, e hlaha ka dome, e tswa metsing a phallang ka matla. Ho e potileng, sefapano sa Bolnisi ka metsing, setsi sa bophelo. Mela ya morabarabane e kopantswe le mela ya meokho e phatlalatsa, e gatelela mosebetsi. Mmala o mohibidu o matlafatsa ketelo, mme metsi a tshwenywa ke merethetho ya dithothomelo tsa popo.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Borjomi Sephutheloana sa Kgatiso e Lekaneng ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Borjomi Sephutheloana sa Kgatiso e Lekaneng e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Borjomi Sephutheloana sa Kgatiso e Lekaneng e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Borjomi wears the glow of festivities and the deer, rises from the dome, out of the rushing waters. Around him, the Bolnisi cross in the water, the center of life. The rainbow lines are combined with explosive firework lines, emphasizing movement. The red color intensifies the celebration, and the water is disturbed by the rhythms of the vibrations of creation.
Tags: Packaging design, limited edition, can design, sparkling water
Design Challenge: The task was to design a New Year Limited Edition packaging, based on the essence and key foundation of the Borjomi positioning - Borjomi water as a liquid legend, a legend born in the heart of the Georgian mountains, deeply rooted in tradition and ancient wisdom -, but at the same time to provide it with a celebratory, festive touch.
We managed to design a LE New Year package for Borjomi, based on the brand’s essence, without using the usual trivial designing patterns for festive packaging.
Inspiration: Fireworks. A magical entity. Your soul has been rejuvenated.
Intense vibrations, fireworks that adorn the sky of Borjomi, and a protagonist with an imposing presence, the deer. A magician transformed into the symbol of Georgian culture.
The visual imprint of "The Great Rejuvenator".
Project Duration: The project started in April 2021 in Athens and finished in June 2021 in Athens, and was released on the market in December 2021.
Operation Flow: The design is a LE New Year package for Borjomi, based on the brand’s essence, without using the usual trivial designing patterns for festive packaging.
Team Members: creative director: Antonia Skaraki
art director: Valia Alousi & Andreas Deskas
designer: Alexandros Tsakiris