Kellipops Sephuthelo by Antonia Skaraki is a highly esteemed winner of the very prestigious 2023 Moputso oa Tšepe oa A' Design Award in Moralo wa Phuthelo Competition Category.

TšepePhuthelo· 2023

Kellipops Sephuthelo

by Antonia Skaraki

Client: Viap

Moputso oa Tšepe oa A' Design Award Winner in Phuthelo Category

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Verified Award Winner

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Colors

The Design

About Kellipops Sephuthelo

Boithabiso; Takatso; Tšhokolete ka ho feletseng. Nahana ka Charlie le Fektheri ya Tšhokolete. Letsatsi le ka ba jwang moo? Liswiti tsa tšhokolete di ka ntsha ka matla makgapetsong a tsona mme ka matla a makatsang, di ka bina ho pota-pota wena, di go bitsa ho bina le tsona le ho di etsa tsa hao. Pele, bahlophisi ba di bone ka bonahalo ba bona mme ba di utlwa di phatlohang. Ba di shebile ka har'a makgapetso a tsona mme ba bua le moya. Jwale ba di hlophisitse. Ka modumo wa tsona, sebopeho sa tsona, dikarolo tsa pula, le mebala e matla e hoeletswang takatso e sa feleng ya tsona.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Kellipops Sephuthelo ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Kellipops Sephuthelo e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Kellipops Sephuthelo e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo uses typography inspired by the ‘60s with a round and bold font. The design is inspired by pop-art using bright contrasting colours. The giant product exhibiting the variant, is placed centrally bearing a transparent section for visibility inside the bag. The product in the centre is bisected and treated as a demo illustration in a glimpse of the inner world of the candy-coated ball. The background consists of each variant’s products forming a pattern related to a ‘60s polka dot array.
Dimensions & Packaging: Small plastic doypacks.
Dimensisons Width 110 mm x Depth 40 mm x Height 150 mm
Tags: Rebranding, packaging design, snack, chocolate snack
Production Technology: Plastic Doypack
Inspiration: The name ‘kellipops’ derives from the greek word ‘keliphos’ meaning ‘shell’ – signifying the chocolate coating and ‘pop’ which is a fun word defining the mood, excitement, sound of crunch, that pleasant surprise on the tongue. It also signifies a pack which pops out when you see it. The idea was to use a combination of colours, shiny surfaces and bold letters, to convey a happy composition and a wonderful mess of the joy of life. A friendly world where nothing is sharp or complicated but innocent, round and nostalgic. Like a Ferris wheel on an amusement ride of taste.
Project Duration: The project started in October 2021 in Athens and finished in December 2021 in Athens, and was placed in local stores, markets and kiosks in Greece in late January 2022.
Team Members: Creative Director - Antonia Skaraki
Art Director - Andreas Deskas