The Language of Emotion and Time Mosebetsi oa Sehlooho: Sepakete sa K'eiki by Jiaxin Lv

The Language of Emotion and Time Mosebetsi oa Sehlooho: Sepakete sa K'eiki by Jiaxin Lv is a highly esteemed winner of the very prestigious 2023 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.

BoronsePhuthelo· 2023

The Language of Emotion and Time Mosebetsi oa Sehlooho: Sepakete sa K'eiki

by Jiaxin Lv

Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category

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Verified Award Winner

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Colors

The Design

About The Language of Emotion and Time Mosebetsi oa Sehlooho: Sepakete sa K'eiki

Mongolo oa Buka: Puo ea Maikutlo le Nako ke moralo oa sepakete sa k'eiki o sebelisang lipalesa tse tala e le letšoao le bonahalang la botala. Lebokose le bonesetsang la lipalesa le tsitlelletsoe holim'a sepakete 'me le ka ntšoa ka ntle, la buloa 'me la tlosoa bakeng sa ts'ebeliso e 'ngoe hape. Ha lipalesa li ntse li thunya 'me li ntse li ferekana, basebelisi ba ka ahlola hore na k'eiki e ntse e le ncha kapa che. Sekhechana se kaholimo se entsoe ka k'hachopo e thata e ka sebelisoang hape, 'me lebokose la lipalesa le entsoe ka thepa e bonesetsang e ka bolang e le ho fokotsa ts'ebeliso ea polasetiki. Sepakete se lekana lisentimithara tse 15 ka 15 ka 15. Lipalesa tse tala li nkela mokhabiso oa maribone sebaka 'me li eketsa moelelo ha k'eiki e fuoa e le mpho.

The Recognition

About the Moputso oa Boronse oa A' Design Award

The Language of Emotion and Time Mosebetsi oa Sehlooho: Sepakete sa K'eiki ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. The Language of Emotion and Time Mosebetsi oa Sehlooho: Sepakete sa K'eiki e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. The Language of Emotion and Time Mosebetsi oa Sehlooho: Sepakete sa K'eiki e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Flowers reflect the freshness of the cake. Flower language can convey emotions, and express your love, family affection or friendship. When buying or eating cake, users can intuitively perceive whether the cake has expired by observing the fresh state of flowers.
Dimensions & Packaging: The packaging size is 15cm*15cm*15cm
Tags: FRESHER; PACKING; CAKE; FLOWERS
Production Technology: It is made of recyclable hard cardboard shell, and the flower box is made of decomposable transparent material, which further reduces the use of overall plastic in the packaging
Design Challenge: The most difficult part of the design is to think about the relationship between people and things. The designer fully considers how the flowers are integrated with the packaging, and what the flowers and packaging mean for the application scenarios of the product. For this reason, we tried the revision of the first and last five editions. Finalize the existing shape
Research: The design fully explored the packaging structure, and the survey interviewed the opinions of flower lovers and sweet tooth lovers.
Inspiration: People think about the shelf life of food, and use written records to help sense the shelf life of things. Is there a more intuitive visual language, when people wrap flowers with ribbons, why not replace them with real flowers to reduce the use of industrial products and be environmentally friendly. At the same time, the blooming and fading of flowers also helps people perceive the shelf life. Cake as a gift, real flowers have different flower language, representing double blessing
Project Duration: The project started in Xuzhou in December 2021 and the concept work was completed in Xuzhou in May 2022
Operation Flow: The flower box is glued to the top side of the package. Gently pull out the package. The flower box has a cover and can be detached and recycled, which is convenient for users to watch the flowers carefully and keep the flower box for living storage.