Silevera Phuthelo · 2023
Zhi Hou Sephutheloana Sa Baijiu Sa Chaena
by Xiongbo Deng
- Moputso oa Silevera oa A' Design Award 2023 in Phuthelo
- CLIENT: Shenzhen Yanzhi Brand Management Consulting Co.,Ltd.
- Estimated Number of Design Views: 25,814
- Verification code 152914DC70 · Verify this award
Colors
About Zhi Hou Sephutheloana Sa Baijiu Sa Chaena
Ena ke Baijiu ea China e nang le tatso ea lamunu e bitsoang "Zhi Hou". Yunnan, Chaena, batho ba tla fetola ritelo ea boleng bo botle ba citrus baijiu. Karo-karolelano ea thepa e tala ea sehlahisoa sena e fihlile boemong ba lik'hilograma tse 20 tsa citrus tse ritelang ponto ea Baijiu, kahoo e ka rekisoa feela ka bongata bo fokolang. e le hore sebopeho se se ke sa shebahala se le monotonous. Sebopeho sa sekoahelo sa botlolo, moqapi o ile a etsisa ka ho toba makala a citrus, ha botlolo e kenngoa ka mokotleng oa lamunu, sekoahelo sa botlolo se ne se tla pepesoa.
About the Moputso oa Silevera oa A' Design Award
Zhi Hou Sephutheloana Sa Baijiu Sa Chaena ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Zhi Hou Sephutheloana Sa Baijiu Sa Chaena e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Zhi Hou Sephutheloana Sa Baijiu Sa Chaena ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.
Press Kit
- Unique Properties
- The designer designed the bottle into a ball shape, and made irregular bulges at the shoulder of the bottle to make the shape look less monotonous. The design of the bottle cap directly simulates the branches of the citrus. When the bottle is put into an orange cloth bag, the bottle cap will be exposed, and the whole look will be more like a vivid citrus, letting people know the unique flavor of Baijiu at the first time, so as to achieve better communication benefits.
- Dimensions & Packaging
- 150mm x150mm x165mm
- Tags
- Chinese Baijiu, Oriental Aesthetics, Packing design, Citrus.
- Production Technology
- Glass bottle integrated mold opening,zinc alloy bottle cap,wrapped in cloth bag.
- Design Challenge
- The difficulty is that the materials designer use have nothing to do with plants, but when designer need to combine them, people think of Citrus for the first time.
- Research
- Since this wine is brewed by citrus, customers also hope to let consumers know that this wine is brewed by citrus faster, So the designer designed the product to look like citrus and maintain a good sense of value, which is unforgettable.
- Inspiration
- This is a Chinese Baijiu brewed from citrus. designer directly designed the product to look like citrus, which makes it clear at a glance.
- Project Duration
- The project started in April 2021 in ShenZhen and finished in August 2021 in ShenZhen.
- Operation Flow
- The designer mold the bottle into a round glass bottle, and the details simulate the wrinkle feeling of orange.Then make the zinc alloy material look like a branch and trunk, and cooperate with the orange cloth bag to make the product look like a citrus.
- Patents
- No
- Image Credits
- Creative Director：Xiongbo Deng
Designer：Lingyun creative team
