Givenery Garden Sesebediso se ka Sehlooho: Sepakete sa Kirimi ya Matsoho by Huizi Tian

Givenery Garden Sesebediso se ka Sehlooho: Sepakete sa Kirimi ya Matsoho by Huizi Tian is a highly esteemed winner of the very prestigious 2023 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.

BoronsePhuthelo· 2023

Givenery Garden Sesebediso se ka Sehlooho: Sepakete sa Kirimi ya Matsoho

by Huizi Tian

Client: Shero Ching

Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category

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Verified Award Winner

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Colors

The Design

About Givenery Garden Sesebediso se ka Sehlooho: Sepakete sa Kirimi ya Matsoho

Mongolo wa Buka: Givenery Garden ke moralo wa sepakete bakeng sa sehlopha sa dikirimi tse tharo tsa matsoho tse nang le diphello le monko o fapaneng. Sehlopha sena se kenyelletsa lebokose la mpho, mabokose a mararo a arohaneng le lipompo tse tharo tsa aluminiamo. Lebokose la mpho le sebedisa sebopeho sa sekhurumetso le motheo, se eketsang boemo ba mokete nakong ya ho bulwa. Ho hatiswa hoa karete e tsoeu le ho koahelwa hoa boemo bo ka utlwahalang ho boloka mmala wa ditshwantsho. Ditshwantsho di kopanya dintho tsa dimela tse kang rosa, letsatsi (daisy), bamboo le sepres, hammoho le mofuta wa ditlhaku (serif typeface) o motle. Mebala e lefifi e tshehetsa boemo bo phutholohileng ba dihlahiswa tsa aromatherapy.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Givenery Garden Sesebediso se ka Sehlooho: Sepakete sa Kirimi ya Matsoho ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Givenery Garden Sesebediso se ka Sehlooho: Sepakete sa Kirimi ya Matsoho e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Givenery Garden Sesebediso se ka Sehlooho: Sepakete sa Kirimi ya Matsoho e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Her work, created in 2021, is the packaging design of a hand cream. The product is mainly made up of three hand creams with different effects and tastes. Users are targeted at women aged 25-35 who have certain purchasing power.
Dimensions & Packaging: Giftbox:width276mmxdepth245mmxheight54mm. Simple box:width44.25mmxdepth130mmxheight53mm.
Tags: Packaging design, Handcream, Graphic design, Aromatherapy, Illustration
Production Technology: The design of the gift box selects the heaven and earth cover box type, which adds a sense of ceremony to the opening method and highlights the quality; White card printing and touch paint are used to further deepen the texture on the basis of ensuring the color of illustration. The small box uses the bronzing process to increase the design texture. The product body is made of aluminum tube and printed in spot color to better ensure the ink quality and color difference.
Design Challenge: In the process of illustration design, the color of the whole picture has been adjusted for many times. For a time, I was entangled in color control. I tried bright colors and dark colors respectively, and finally chose the dark color version, which is more deep and quiet, in line with the product tone.
Research: In recent years, Chinese cosmetics and aromatherapy brands have gradually risen, and high-quality packaging designs have emerged in endlessly. As a beauty brand, SHERO Ching has high requirements for the visual presentation of products. This work takes illustration as the main design object to convey elegant and natural visual impression to consumers.
Inspiration: The three essential oils of the product are extracted from a variety of mysterious plants. Therefore, the illustration design integrates a large number of plant elements such as rose, Daisy, bamboo and cypress, windbreak, etc., giving people a natural and pure product impression; And choose an elegant serif font. The dark colors of the text and the whole picture set off the French mysterious atmosphere, mobilize the sense of smell, and deepen the visual tone of aromatherapy products.
Project Duration: The project was launched in Hangzhou, China in November 2021 and completed in January 2022.
Operation Flow: The work consists of a gift box, three separately packed boxes and three aluminum cans. In terms of packaging structure, from a female perspective, it conveys the visual feeling of beauty to consumers and adds a sense of ceremony to the products.