Prakrishi Sepakete sa Mahe a Dinotshi by Vishal Vora

Prakrishi Sepakete sa Mahe a Dinotshi by Vishal Vora is a highly esteemed winner of the very prestigious 2023 Moputso oa Silevera oa A' Design Award in Moralo wa Phuthelo Competition Category.

SileveraPhuthelo· 2023

Prakrishi Sepakete sa Mahe a Dinotshi

by Vishal Vora

Client: Prakrishi

Moputso oa Silevera oa A' Design Award Winner in Phuthelo Category

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Colors

The Design

About Prakrishi Sepakete sa Mahe a Dinotshi

Prakrishi ke moralo wa sepakete bakeng sa mefuta e tsheletseng ya mahe a dinotshi a nang le ditatso tse fapaneng. Mofuta ona o atolosa lebitso la khwebo le seng le le teng mme o boloka setaele sa lona se bonolo le sebaka se sesweu se pharaletseng. Setshwantsho se entsweng ka mokgwa wa bonono se thehilweng hodima mapheo a notshi se sebetsa e le sesebediswa se ka sehloohong sa pono. Setshwantsho sena se fa mofuta ona wa mahe a dinotshi boitsebiso bo ikgethang mme se thusa bareki ho kgetholla ditatso tse tsheletseng shelofong. Mahe a dinotshi a mang le a mang a tshelwa ka botlolong ya kgalase e bolelele ba dimilimithara tse 180 le bophara ba dimilimithara tse 100. Leibole ya botlolo le sekwahelo sa hlooho di hatisitswe pampiring e tshweu ya tlhaho e nang le sebopeho se tshwarehang.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Prakrishi Sepakete sa Mahe a Dinotshi ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Prakrishi Sepakete sa Mahe a Dinotshi e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Prakrishi Sepakete sa Mahe a Dinotshi ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Range of 6 distinct flavored honeys for the mother brand Prakrishi
The transliteration of bee wings into an aesthetic manner as a visual device that not just creates an eye-catching graphic but also delivers sufficient visual information to the consumer to make an informed decision at the shelf.
the usual lot where we see the insect in its so-called natural (and well, a boring) avatar. But here, the same bee turns into a heart-warming messenger!
Dimensions & Packaging: Height 180mm X Width 100mm X Width 100mm
Tags: Honey, Packaging, Branding, Motif, illustration
Production Technology: We have used Glass bottle as a Primary container and bottle label and Lid cover have been printed on Natural white texture paper.
Design Challenge: Challenge was to create a product extension for the mother brand Prakrishi - which has several other segments under it - this range of 6 distinct flavored honey faced a challenge to maintain the fine balance. on one hand, it should have a distinguished identity as product segment but without being too away from the flagship brand's visual grammar.
Research: Understand the consumer mind set and need of the very market it is going to sell,
Inspiration: As we can see, the design parameters of the flagship brand have lots of white space and minimal approach to it. so we carried forward the same principles and used only the necessary part of the graphic to convey the whole story without moving away from the packaging and design guidelines.
Project Duration: The project started in Jan 2021 in India and finished in March 2021 in India,
Operation Flow: Project was designed completely in design studio, from sourcing of bottle to selection of exact paper for to get desired result, after that complete set of mock-ups was given to the printer to get right result.
Patents: None
Team Members: Vishal Vora
Image Credits: Vishal Vora (Sol Benito)