Ocean Blue Mosebetsi wa Sehlooho: Sepakete sa Seno se Nang le Alkohole by Jingzhang Xiao and Dongyan Ruan

Ocean Blue Mosebetsi wa Sehlooho: Sepakete sa Seno se Nang le Alkohole by Jingzhang Xiao and Dongyan Ruan is a highly esteemed winner of the very prestigious 2023 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.

BoronsePhuthelo· 2023

Ocean Blue Mosebetsi wa Sehlooho: Sepakete sa Seno se Nang le Alkohole

by Jingzhang Xiao and Dongyan Ruan

Client: Jiangsu Yanghe Distillery Co., Ltd

Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category

19,862

Verified Award Winner

Verify Award Status for #142370

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Ocean Blue Mosebetsi wa Sehlooho: Sepakete sa Seno se Nang le Alkohole

Mongolo wa Buka: Ocean Blue ke moralo wa sepakete bakeng sa seno sa baijiu. Lebotlolo le latela likhato tsa Fibonacci spiral, le fana ka sebopeho se lekantsweng le se matla se bonolo ho tshwara le ho bula. Karolo e ka hodimo e phethetswe ka maetso a khauta a hopotsang lehlabathe la lebopo la lewatle, ha karolo e ka tlase e le mmala wa botala ba lewatle. Ho sebediswa mokgwa wa copper plate lithography, ho etsa cat-eye le ho hatisa ho ntlafatsa boemedi ba ka ntle. Lebokose la ka ntle le entswe ka pampiri e mmothwa e putsoa e nang le ka hare e mesehla, sepone sa foam le blister e lohilweng. Mokgwa wa dikhoutu o hokahanya lebotlolo le leng le le leng, lebokose le sehlopha ho thusa ho sireletsa sehlahiswa kgahlanong le bofebe.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Ocean Blue Mosebetsi wa Sehlooho: Sepakete sa Seno se Nang le Alkohole ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Ocean Blue Mosebetsi wa Sehlooho: Sepakete sa Seno se Nang le Alkohole e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Ocean Blue Mosebetsi wa Sehlooho: Sepakete sa Seno se Nang le Alkohole e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The bottle is so exquisite that the liquor inside feels like a vast ocean. The bottle body remains in the golden ratio shape of waves. The shape of the bottle is flexible and smooth, following the principles of rational aesthetics. The golden rule of "Fibonacci spiral" is used to modify the ratio of the wine bottle to create a more balanced, elegant and dynamic super golden ratio of "point, line and surface", which is convenient for users to hold and open, and meets the ergonomics design.The industry's first copper plate lithography in designing baijiu bottles. Other techniques like cat-eye making and embossing are also adopted in the design to give the bottle a better texture. It will give customers a brand-new experience.
Dimensions & Packaging: 140mmx115mmx320mm，
Tags: crafts, Baijiu, spirit, packaging, art
Production Technology: Bottle: blue material, weight 510g
Cap: The materials used for the various parts of the cap contain PS, ABS, PC, PE or EPE.
Box: The outer box is grey board paper containing positioned photo-engraved paper with a blister top; the interior is mounted on white board paper; with a foam pad and woven blister.
Design Challenge: Nearly 100 million bottles of the product are sold annually with its shoddy knock-offs rife in the market. This design is focused on anti-counterfeiting. The newly designed product includes a utility model patent for a composite buckle, which consists of an assembly part, a cross-linking part, and a connecting part. The buckle is made of plastic injection molding, with a hole set on its cross-linking part and a metal insert rod in the hole.
Research: In-depth market research through online questionnaires and offline seminars to analyse the memory points and shortcomings of Ocean Blue packaging. Memorable points such as the "Ocean Blue main visual symbol and its classic streamlined bottle" should be continued; But the box material is soft, the colour gradation is quite grey and dull, and the bottle label lacks details and texture.
The upgrade of Ocean Blue inherits the memory points, improves the deficiencies and combines modern and stylish design, to enhance the overall quality and grade. The focus is on upgrading the outer boxes, bottle labels, handbags and outer cases.
Inspiration: The elements of sea and beach are highlighted in the design of the bottle. The upper part is painted with golden sparks, an association with beach sand. The sparks symbolize ideals. The lower part is colored in sea blue. It symbolizes fights for hope. The overall design demonstrates a "youth, vigor, optimism and ambition" image, demonstrating the consistency of quality and brand appeal.
Project Duration: 2021-May.2022,Nanjing,Jiangsu
The project started in August 2021 in Nanjing,Jiangsu and finished in May 2019, Nanjing, Jiangsu.
Operation Flow: The four codes of 1+6+6+6 are used to digitally correlate the inner and outer cap , box and case. 1 case code to 6 bottle codes + 6 box codes, each bottle code and box code corresponds to the other.
Team Members: Creative Director：Liandong Zhang；
Creative Director：Huashuang Liu；
Creative Director：Zhaoxin Zhu；
Designer：Jingzhang Xiao；
Designer：Ru Li；
Designer：Aizong Lin