Jiangshiguo State Liquor Sephutheloana sa Botlolo ea Joala by Hai Zhu

Jiangshiguo State Liquor Sephutheloana sa Botlolo ea Joala by Hai Zhu is a highly esteemed winner of the very prestigious 2023 Moputso oa Silevera oa A' Design Award in Moralo wa Phuthelo Competition Category.

SileveraPhuthelo· 2023

Jiangshiguo State Liquor Sephutheloana sa Botlolo ea Joala

by Hai Zhu

Moputso oa Silevera oa A' Design Award Winner in Phuthelo Category

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Colors

The Design

About Jiangshiguo State Liquor Sephutheloana sa Botlolo ea Joala

Jiangshiguo State Liquor ke moralo oa sephutheloana bakeng sa pokello e fokolang ea joala ba Machaena ba tatso ea jiang. Botlolo e na le setšoantšo se phahamisitsoeng sa mela e bontšang mekhoa ea lithaba le matheba a khauta, tse tšoantšetsang linaha le linōka tsa China. 'Mala oa bokantle o fetoha ho tloha ho boputsoa bo bobebe ho ea ho boputsoa ba enke, o fanang ka maikutlo a leholimo le leputsoa le lithaba tse tala. Maru a mahlohonolo le setšoantšo sa Loong li takiloe mahlakoreng a mabeli. Sekoahelo se entsoe ka patsi e tiileng le tšepe, se bontšang mela ea patsi le mokhabiso oa khauta. Setšoantšo se phahamisitsoeng se latela ergonomics, kahoo botlolo e bonolo ho e tšoara. Sephutheloana se buloa ka ho hula.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Jiangshiguo State Liquor Sephutheloana sa Botlolo ea Joala ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Jiangshiguo State Liquor Sephutheloana sa Botlolo ea Joala e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Jiangshiguo State Liquor Sephutheloana sa Botlolo ea Joala ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Jiangshiguo State Liquor is a limited collection jiang-flavor liquor. Sticking to the concept of simplicity, the product package symbolizes China's prosperous lands and rivers through the vivid relievo. The spirit of ingenuity of Chinese liquor-makers has also been integrated into the design, presenting a unique and classic flavor of Chinese liquor.
Dimensions & Packaging: product dimensions, 120mm x 120 mm x 280 mm
Tags: Jiang-flavor package, state liquor, the spirit of ingenuity, the inheritance of liquor-making techniques, Chinese liquor culture
Production Technology: The bottle cap is made of solid wood and metal with the richer texture of wood grain and gilding. The surface is outlined with golden lines and core elements, including the trend lines of mountains and golden dots, which echoes the bottle design. The two sides are illustrated with auspicious clouds and Loong, which are the most representative Chinese patterns. The Loong stands for the noble Chinese emperors and a prosperous country to convey the classic flavor of State Liquor directly.
Design Challenge: Unlike other liquor packages in the market, this product is a pioneer to utilize convex trend lines of mountains and golden dots as the major elements. This not only symbolizes the prosperous lands and rivers vividly but also expresses a lingering flavor of the liquor. And the gradual color on the product package changes from light blue to ink blue presents a view of the blue sky and lush mountains, and intuitively conveys the increasingly stronger flavor over time.
Research: As China state liquor, the liquor culture represented by Baijiu one of Chinese liquor has been spread for thousands of years thanks the inheritance and persistence of Chinese liquor-maker. Tasting the liquor can lead users to associate it with the state liquor and the liquor culture embodied can raise social awareness of traditional Chinese culture, leading to the inheritance and spread of Chinese liquor culture.
Inspiration: Inspired by the Chinese ingenuity, Jiangshiguo State Liquor introduces its embodied ongoing exploration, persistence, refinement, sharing and inheritance of Chinese ingenuity to consumers through its simple and exquisite package. This leads to an understanding of Chinese liquor culture to boost Chinese culture confidence.
Project Duration: Jiangshiguo State Liquor was developed in May 2021 in Chengdu, China, and was launched in Guizhou in May 2022.
Operation Flow: The relievo of mountain trend lines on the bottle follows ergonomics, which not only makes it a high-end gift but also fit hands for easier grip that is not prone to slip. Its package can be pulled and opened, which can give consumers a stronger sense of ritual when opening compared with common cap-opening liquor bottles.