Snow Zero Sephutheloana sa Lino by China Resources Snow Breweries Ltd.

Snow Zero Sephutheloana sa Lino by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2023 Moputso oa Silevera oa A' Design Award in Moralo wa Phuthelo Competition Category.

SileveraPhuthelo· 2023

Snow Zero Sephutheloana sa Lino

by China Resources Snow Breweries Ltd.

Client: China Resources Snow Breweries

Moputso oa Silevera oa A' Design Award Winner in Phuthelo Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Snow Zero Sephutheloana sa Lino

Snow Zero ke moralo oa sephutheloana bakeng sa metsi a phophomang a tai e tlase le li-calorie tse tlase. Lebitso Zero le bua ka har'a mp'a bosiu, e bonoang e le qetello le qalo ka bobeli. Letšoao la ho sa feleng (infinity) se sephutheloaneng le hlalosa mohopolo oa ho tsoela pele. Palo ea 0 e entsoe ka tšoantšiso ea tšepe e qhibilihileng ea dimensione tse tharo ho fana ka maikutlo a tatso e bobebe le e khatholang. Litšoantšo tse libotlolong li nka mekhoa ea bonono ea pono ea bo-pula-maliboho ho fumana chebahalo ea bokamoso. Libotlolo tse entsoeng ka sebopeho sa lerothodi la metsi li ka kopanngoa molomo ho molomo, e le hore libotlolo tse peli li etse letšoao le lecha la ho sa feleng. Ho sebelisoa makotikoti a aluminium le libotlolo tsa khalase.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Snow Zero Sephutheloana sa Lino ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Snow Zero Sephutheloana sa Lino e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Snow Zero Sephutheloana sa Lino ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zero is the low alcohol and low calorie hard sparkling water dedicated to the z generation. Its package design features the infinity symbol, which vividly interprets the endless happy hours consumers can get when savoring the hard sparkling water. Additionally, the illustrations on bottles are elaborately designed based on pioneer visual art such as Expressionism and Memphis, creating strong aesthetic appeal to the z generation who have a fancy for pretty things.
Dimensions & Packaging: Bottle: 288 ml height- 222 mm
Can: 330 ml height- 145 mm
Tags: Alcohol Packaging, Gen Z, Hard Sparkling Water, Pioneer Visual Art, Font Effect of 3D Liquid Metal
Production Technology: aluminum can and glass bottle
Design Challenge: The challenge of the project laid in how to stand out in the crowded market of essentially identical products and to catch eyes of consumers in the consumption scenarios. For this end, the package design applies the font effect of 3D liquid metal on the figure 0 to visually convey the low calorie and refreshing taste of the product, quite striking and impressive. The illustrations of various art styles are also adopted to reinterpret what the ZERO can be, exuding a coherent vibe of futurism.
Research: In light of the preferences of the z generation, the design team labeled the hard sparkling water as ZERO to denote the infinite enjoyment it brings and the midnight for people to indulge in revelry. The ZERO is expected to create a mental habitat for the z generation to take their stress and disguise off and to show their true personalities in the leisure moments.
Inspiration: The hard sparkling water is subtly named as Zero to symbolize the midnight, a time to enjoy revelry and welcome a new day. The continuation Zero implies is encapsulated and visualized by the infinity symbol, to connote the endless enjoyment offered by the hard sparkling water. For stronger aesthetic appeal, the figure 0 takes on the font effect of 3D liquid metal, which exudes a striking futuristic style to make the package design match the consumption scenariosmore closely.
Project Duration: The design and development of ZERO started in Beijing, in September 2021. It will be introduced to the market in China, in August 2023.
Operation Flow: With the uniquely designed water drop shape, any two bottles can be connected mouth to mouth to form a new infinity symbol. This subtle shape design boasts much playfulness, and offers every consumer a new approach to socializing and interacting with others.
Team Members: Dong Yan
Weixi Zhou
Yu Zhai