Happy Petty Sesebediso sa Mantlha: Sepakete sa Dijo tsa Diphoofolo tse Ruuoang by Luo Heng is a highly esteemed winner of the very prestigious 2023 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.
BoronsePhuthelo· 2023
Happy Petty Sesebediso sa Mantlha: Sepakete sa Dijo tsa Diphoofolo tse Ruuoang
by Luo Heng
Client: Shenzhen Megacombine Technology Co., Ltd
Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category
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- Verified Award Winner
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The Design
About Happy Petty Sesebediso sa Mantlha: Sepakete sa Dijo tsa Diphoofolo tse Ruuoang
Mongolo oa Buka: Happy Petty ke moralo oa sepakete bakeng sa dijo tsa likatse. Letoto lena le sebelisa litšoantšo tsa batho ba tšeletseng, 'me motho e mong le e mong o emela mofuta o fapaneng oa dijo tsa likatse. Liaparo, mebala le likarolo tsa litšoantšo li fapana ho tloha ho motho e mong ho ea ho e mong, kahoo sephutheloana se seng le se seng se na le boitšoaro bo ikhethang. Batho bana ba bopiloe ke litšoantšo tse tsoang lipenteng tse tummeng le ka bo-'muelli ba mekhoa ea liaparo ba tummeng. Mebala e khanyang e sebelisoa ho hohela tlhokomelo le ho fapoha lipakeng tse tloaelehileng tsa dijo tsa diphoofolo tse ruuoang. Moralo ona o ikemiselitse ho bontša kamano ea kahisano lipakeng tsa batho ba mehleng ena le liphoofolo tsa bona tse ruuoang.
The Recognition
About the Moputso oa Boronse oa A' Design Award
Happy Petty Sesebediso sa Mantlha: Sepakete sa Dijo tsa Diphoofolo tse Ruuoang ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Happy Petty Sesebediso sa Mantlha: Sepakete sa Dijo tsa Diphoofolo tse Ruuoang e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Happy Petty Sesebediso sa Mantlha: Sepakete sa Dijo tsa Diphoofolo tse Ruuoang e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a kind of pet cat food that combines fashion figures and art. Through six unique character images to correspond different types of cat food, through different characters of cloths, colors, elements, reflecting highly personalized character images and product packaging, also to meet the needs of the female customers. Happy Petty creates a unique fashion brand image, conveys the aesthetic trend of pets and young people with visual language, creates an interesting and very different brand.
- Dimensions & Packaging
- Width 200mm, Depth 300mm, Height 330mm, Weight 6.8kg
- Tags
- Cat Food, Pet, Happy Petty
- Design Challenge
- We hope to convey a concept of the coexistence of modern people and pets. Inspired by famous painting figures and fashion celebrities, we use bright colors to attract consumers' attention and break through the traditional pet packaging design.
We designed six unique characters of cat food to meet the diversity of cat-loving people's choice. Through the change of clothes, colors and elements of different characters, we can reflect the highly personalized characters and product packaging. - Research
- This is a kind of pet cat food that combines fashion figures and art，unique fashion brand image, conveys the aesthetic trend of pets and young people with visual language, creates an interesting and very different brand, and solves the needs of brand identification.
Pets bring us not only companionship, but also the source of happiness and healthy life. Therefore, the packaging design also wants to convey the concept of coexistence between modern people and pets. - Inspiration
- More and more people regard pets as one of their family members, so they have higher and higher requirements for pet products. However, most of the pet packaging design in the market are very traditional. Therefore, we hope to use the creative idea of combining famous person and famous painting with pets to convey the concept of coexistence of people and pets through design.
- Project Duration
- The project started in Shenzhen in June 2021 and the design was completed in December 2022
- Patents
- Copyright：Shenzhen Megacombine Technology Co., Ltd
- Team Members
- Design Director
Luo Heng
Illustrator
Li Shuangshuang/ Xiao Liping
3D Designer
Wan Shiwei/Wang Zhangjian - Image Credits
- Copyright：Shenzhen Megacombine Technology Co., Ltd
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