Zhuojiu Sephutheloana sa Joala by Shenzhen Jinjia New Smart-pkg Co., Ltd is a highly esteemed winner of the very prestigious 2023 Moputso oa Khauta oa A' Design Award in Moralo wa Phuthelo Competition Category.
KhautaPhuthelo· 2023
Zhuojiu Sephutheloana sa Joala
by Shenzhen Jinjia New Smart-pkg Co., Ltd
Client: Shenzhen Jinjia New Smartpackaging Co., Ltd
Moputso oa Khauta oa A' Design Award Winner in Phuthelo Category
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The Design
About Zhuojiu Sephutheloana sa Joala
Zhuojiu ke moralo oa sephutheloana sa joala ba Machaena. Sebopeho sa botlolo se bululetsoe ke selepe, ntho e amanang le matla. Lebokose le ka ntle le sehiloe lepatsong le boetsoeng hape 'me le bontša petso, joalokaha eka le petsotsoe ka selepe. Sejana se entsoe ka khalase. Ha ho khatiso e sebelisitsoeng lebokoseng kapa botlolong, 'me lebitso la sehlahisoa le betliloe ka mashala. Lebokose le bophahamo ba limilimithara tse 300, bolelele ba limilimithara tse 180 le bophara ba limilimithara tse 120. Botlolo e bophahamo ba limilimithara tse 180. Lebokose la lepatsi le ka bolokoa 'me la sebelisoa hape hamorao e le mokhabiso.
The Recognition
About the Moputso oa Khauta oa A' Design Award
Zhuojiu Sephutheloana sa Joala ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Zhuojiu Sephutheloana sa Joala e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Zhuojiu Sephutheloana sa Joala e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- "Zhuo (Drinking)", whose original meaning is to pour and drink wine, is from the poem " Drinking Alone under the Moon" by the ancient Chinese poet Li Bai. Therefore, from the perspective of strength, concretized the thoughts and feelings of the image by skillfully integrating " hard" and "soft" into the axe and mountains and trees, so that people can imagine the flavor of this Chinese Liquor when they see this packaging of ethereal beauty at a glance.
- Dimensions & Packaging
- The box is 300mm high, 180mm long and 120mm wide. The bottle is 180 mm high
- Tags
- strength, ecology, hardness, wine
- Production Technology
- Product composition: The container is made of glass. The outer packaging is cut from raw wood. No printing process is used on boxes and bottles and the main product names are engraved with charcoal.
- Design Challenge
- In the early stage of this product, we had difficulty assembling waste wood into boxes. Later, this problem was solved by reaching an agreement with the wood factory.
- Research
- This project is based on the environmental protection concept of no process and no pollution. In this way, reuse the waste wood blocks and the products can be reused as ornament later.
- Inspiration
- The inspiration of the wine bottle shape comes from the "axe" that represents power, so use "power" as the design idea to express the spirit of Chinese Liquor Drinking. The appearance of the bottle is reminiscent of an axe. The box is made of wood with a crack split by the axe, thus expressing the fiery taste of the Chinese Liquor with rigidity and destructive power.
- Project Duration
- The project will be started in Shenzhen in March 2022, completed in August 2022, and exhibited in Shenzhen in August 2022.
- Operation Flow
- This project is designed and manufactured in China. The design, all detailed specifications and mass production of the product were completed within 12 months in China.
- Team Members
- Chairman: Huang Hua
General Manager: Yang Mingyu
Design Manager: Xie Yi
Designer: Cheng Tiansheng
three-dimensional: Ma Zhicheng
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