Moralo oa Gojaming Sepakete sa Juice ka Qichao An ke mohlodi oa khau e hlomphehang haholo ya 2023 Moputso oa Tšepe oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

TšepePhuthelo· 2023

Gojaming Sepakete sa Juice

ka Qichao An

Moreki: Mornice Brand Design

Mohlodi oa Moputso oa Tšepe oa A' Design Award Mokhahleong oa Phuthelo

12,540

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #144508

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Gojaming Sepakete sa Juice

Gojaming ke moralo wa sepakete bakeng sa mefuta e fapaneng ya di-juice tsa ditholwana tse hatilweng tsa bocha. Sepakete se na le lebotlolo la PET le nang le lebulu le kentsweng, se nang le bophara ba 70 mm, botebo ba 35 mm le bophahamo ba 200 mm. Dikarolo tsa lets'oao la Gojaming di atolositswe mme di sebedisitswe e le pontsho e ka sehloohong ya sepakete kaofela, e theha boitsebiso bo kopaneng ba mofuta oa thepa. Mofuta ona o na le tatso tse tharo, mme tatso ka nngwe e fuwe mmala o fapaneng o tsamaisanang le tholwana e amehang. Mebala le dikarolo tsa ditholwana di thusa bareki ho hlwaya tatso ka nngwe kapele.

Kamohelo

Mabapi le Moputso oa Tšepe oa A' Design Award

Gojaming Sepakete sa Juice ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Gojaming Sepakete sa Juice e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Gojaming Sepakete sa Juice e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Extract the elements of Gojaming's logo to expand the application again, and use this as the main vision of the entire package to form a unique visual identification symbol to achieve the unity of the brand's visual chain.
Boholo le Phuthelo: Width 70 mm x Depth 35 mm x Height 200 mm
Lithegi: Branding, Packaging,Juice,Colorful,Beverage
Theknoloji ya Tlhahiso: Label plus PET bottle
Phephetso ya Moralo: How to continue the unique elements of the Gojaming brand and deepen consumers' understanding of the Gojaming brand is an important topic of our design. At the same time, the product has three different flavors, and the choice of color is the focus of our design. All The unity of the visual image of the taste is also the focus of our consideration.
Dipatlisiso: Before designing, we did a lot of market research and analysis to understand the appearance and style of other similar competing products, and find the most suitable juice packaging design for Go
jaming. We hope that by continuing the elements in Gojaming's logo, consumers will have a deeper understanding of Gojaming. Brand awareness and understanding.
Kgothaletso: The design of the overall packaging adopts the color corresponding to the fruit element as the main color of the packaging, which is easy for consumers to have an intuitive association with the product. The application of the actual fruit element fits the freshly squeezed characteristics of the product, and cleverly combines Gojaming's Logo with the freshly squeezed product. Combine fruit.
Nako ya Projeke: The project started in September, 2021
Tsamaiso ya Mosebetsi: The packaging is divided into 3 different colors, corresponding to 3 different fruit flavors. At the same time, the changes of Gojaming's logo elements are applied in the packaging design, which enhances the brand's communication and memory.
Litlotla tsa Setshwantsho: Designer:Qichao An,2021.