Nikasi Sephutheloana sa Botlolo ea Biri by Tiger Pan

Nikasi Sephutheloana sa Botlolo ea Biri by Tiger Pan is a highly esteemed winner of the very prestigious 2023 Moputso oa Silevera oa A' Design Award in Moralo wa Phuthelo Competition Category.

SileveraPhuthelo· 2023

Nikasi Sephutheloana sa Botlolo ea Biri

by Tiger Pan

Client: Tsingtao Brewery Co., Ltd.

Moputso oa Silevera oa A' Design Award Winner in Phuthelo Category

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Colors

The Design

About Nikasi Sephutheloana sa Botlolo ea Biri

Nikasi ke moralo oa sephutheloana bakeng sa biri e tšoeu ea boemo bo holimo. Molala oa botlolo o betliloe ka mokhoa oa maemo a mararo 'me o nkile setšoantšo se hlahelletseng sa jeometri sa Ninkasi, ea hlalosoang tšōmong e le molimotsana oa pele oa ho ritela biri. 'Mele oa botlolo o silliloe ka karolo, 'me leibole e phahameng e entsoe ka sebōpeho se fanang ka maikutlo a seaparo sa molimotsana. Ho e-na le ho itšetleha feela ka leibole e hatisitsoeng, sebōpeho sa khalase e betliloeng se fa biri boitsebiso ba eona. Botlolo e lekana le 63 mm ka bophara, 63 mm ka botebo le 225 mm ka bophahamo. Ho lekoa khafetsa le ho etsa mehlala ea maemo a mararo ho entse hore tlhahiso e ngata e khonehe.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Nikasi Sephutheloana sa Botlolo ea Biri ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Nikasi Sephutheloana sa Botlolo ea Biri e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Nikasi Sephutheloana sa Botlolo ea Biri ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The goal of the project is to build up a fresh new brand of high-end white beer. With the fierce competition going on the beer market, Nikasi will not stand out easily with a different label, but it will with a totally different carved bottle. On the neck, the geometric figure of Sumerian goddess of brewery is embossed. Under the neck, a delicate label is made to be the gown of the goddess. In any social occasions, Nikasi will be the special preferable choice of beer, making the consumers proud of holding it on hand.
Dimensions & Packaging: Width 63mm x Depth 63mm x Height 225mm
Tags: beer, Sumerian civilization, white beer, package, Tiger Pan
Production Technology: The bottle neck is carved in three dimensions, the bottle body is partially sanded and the label bulges.
Design Challenge: As we know, the thickness for a beer bottle is quite limited. The carving of the bottle is not at all an easy process. Also the sharp angles on the face have made it even difficult for manufacturer to produce it by mass. Yet through over 30 times of proofing and redesigns of the 3D modeling work, the beer is now qualified of mass production.
Research: As the brand owner of Nikasi, Tsingtao beer has made mass production for the bottle with the carved neck, which has proved the design to be effective and influential.
Inspiration: The inspiration come from the myth that Ninkasi is said to be the first goddess of brewery in human history. While most of the beers differentiate themselves from their competitors by labels. We made this bold decision to carve the neck of the bottle, telling a mysterious story of the origin of the beer in the same time.
Project Duration: 2021 September to 2022 August
Operation Flow: The highly exquisite bottle stickers are designed to serve as the dress of the goddess. All these details match the theme of Nicasi, making consumers feel proud to hold the bottle in their hands and feel the leading superiority in social occasions. Exquisite embossing technology will leave a high quality impression on consumers and open a massive gap with competitors.
Patents: Tiger Pan
Team Members: Chief Designer: Tiger Pan
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
Image Editing: Juanjuan Wu
Project Manager: Hua You
Image Credits: Tiger Pan