New Year's Red Envelopes Sepakete sa Envelope e Khubelu by CCB Fintech Co., Ltd. is a highly esteemed winner of the very prestigious 2023 Moputso oa Tšepe oa A' Design Award in Moralo wa Phuthelo Competition Category.
TšepePhuthelo· 2023
New Year's Red Envelopes Sepakete sa Envelope e Khubelu
Client: China Construction Bank Corporation
Moputso oa Tšepe oa A' Design Award Winner in Phuthelo Category
Verified Award Winner
Verify Award Status for #144972The Design
About New Year's Red Envelopes Sepakete sa Envelope e Khubelu
Li-Envelope tse Khubelu tsa Selemo se Secha ke sete ea meralo e meraro ea li-pakete tse khubelu e entsoeng bakeng sa Selemo se Secha sa Machaena. Envelope e khubelu ke mpho ea setso sa Machaena e sebelisetsoang ho keteka Bosiu ba Selemo se Secha, 'me lentsoe Li Shi le tšoaea meaho e monate le mahlohonolo. Moralo o mong le o mong o thehiloe tumelisong ea setso: tlhapi e atlehileng, lamunu e nang le mahlohonolo, le lehe la fortune. Litšoantšo li nka sebopeho sa lichelete tsa khale tsa Machaena 'me li kopanya sebopeho seo le letšoao le leng le le leng ka marotholi, mela le libaka tse bonolo. Envelope e ngoe le e ngoe e lekana ka boholo ba 180 ka 90 ka limilimithara.
The Recognition
About the Moputso oa Tšepe oa A' Design Award
New Year's Red Envelopes Sepakete sa Envelope e Khubelu ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. New Year's Red Envelopes Sepakete sa Envelope e Khubelu e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, New Year's Red Envelopes Sepakete sa Envelope e Khubelu e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The New Year's theme "Lishifeng" is a set of three.
It is a traditional Chinese custom to celebrate New Year's Eve. "Li Shi" is also known as "auspicious things" or "promoting wealth", whichever means auspicious and good luck. The packaging design of the red envelopes is based on three special themed red packets created with the theme of three New Year's greetings (prosperous fish, auspicious tangerine). - Dimensions & Packaging
- Specifications: electronic image format
Size: 180 * 90mm - Tags
- Red envelopes, New Year's, Chinese, auspicious, luck
- Production Technology
- 1. Background check and research
2. Identify creative concepts and think about creative points
3. Compose and sketch
4. Complete the creation through computer design software - Design Challenge
- 1.Have fish every year, that is, auspicious fish, which is a homonym of "Be rich and abundant every year". It is one of the most representative languages of traditional Chinese auspicious prayers. It means to live a rich life and have surplus wealth and food every year.
The graphic design extracts the elements of traditional Chinese "ancient coins" and ingeniously combines "fish". The coin is represented by lines, making it like a coin and a ripple in the water at the same time.
2.Daju Dali, that is auspicious tangerine is the homonym of "Da Ji Dali", which means auspicious and lucky. It is one of the most representative languages of traditional Chinese auspicious prayers. People buy Chinese New Year tangerines all the time. I hope that the whole year will be auspicious and all the best. And tangerines are all golden yellow, which is also endowed by people with the meaning of wealth.
The graphic design extracts the elements of traditional Chinese "ancient coins" and ingeniously combines "tangerines". Presented in a simple and modern form, it will bless people with an auspicious and prosperous year.
3.Fortune-bringing is one of the most representative languages of traditional Chinese auspicious blessings. In ancient times, it was mostly used for social interaction, and now it refers to attracting wealth and making a fortune.
The graphic design extracts the elements of traditional Chinese "ancient coins" and combines with "gourd". Through the expression of lines, the two intersecting coins form a gourd shape, which is also an "8" shape. The gourd means to gather wealth, "8" is homophonic "fa", which means make fortune, and the meaning of making a fortune fits the theme. - Research
- It is a traditional Chinese custom to celebrate New Year's Eve. "Li Shi" is also known as "auspicious things" or "promoting wealth", whichever means auspicious and good luck. it is based on three special themed red packets created with the theme of New Year's greetings.
- Inspiration
- The graphic design is mainly designed by extracting the traditional Chinese elements "ancient coins" and combining the meaning of blessing theme. The form of expression is ingenious, and it is presented through the use of modern minimalist design techniques of dots, lines and surfaces. The festive, auspicious and rich traditional culture of red envelopes is presented in a modern design style, which confirms the regeneration and understanding of ancient Chinese culture in this era.
- Project Duration
- The project started in March 2022 in Guangzhou and finished in May 2022 in Guangzhou
- Team Members
- Chen Lei,Shusheng Liu
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