Beauty from Underneath Phutheloana by Birger Linke is a highly esteemed winner of the very prestigious 2023 Moputso oa Tšepe oa A' Design Award in Moralo wa Phuthelo Competition Category.
TšepePhuthelo· 2023
Beauty from Underneath Phutheloana
by Birger Linke
Client: Birger Linke Design
Moputso oa Tšepe oa A' Design Award Winner in Phuthelo Category
Verified Award Winner
Verify Award Status for #145008The Design
About Beauty from Underneath Phutheloana
Letšoao la tlhokomelo ea letlalo la French-Chinese Vitalorga e ikemiselitse ho hlahisa botle bo ka har'a e mong le e mong oa rona; eseng ka ho buuoa ka polasetiki e hlaselang kapa lintho tsa exogenic, empa ka mekhoa e fokolang le likarolo tse seng li le teng 'meleng le ho fana ka Botle bo tsoang ka Tlase. Sena se phelisoa ka har'a sephutheloana ka mokhoa oa li-multi-layer o lulang o senola tharollo e fumanehang habonolo ka tlase holimo. Kajeno, Vitalorga e tsejoa e le lets'oao le phahameng ka ho fetesisa la 10 naheng ea China, le fumanehang litleliniking tse fetang 500 tsa botle.
The Recognition
About the Moputso oa Tšepe oa A' Design Award
Beauty from Underneath Phutheloana ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Beauty from Underneath Phutheloana e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Beauty from Underneath Phutheloana e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- French-Chinese medical skincare brand Vitalorga is committed to bringing out the beauty that is within every one of us, not through invasive plastic surgery or exogenic substances, but through minimal procedures and components that are already present in the body. It delivers 'Beauty from Underneath'. This is expressed through a multi-layer approach in the packaging that always reveals the easily accessible solution below the surface.
- Dimensions & Packaging
- Dimensions dependent on each item
- Tags
- Medical Skincare, Packaging, Vitalorga, French-Chinese, Premium
- Production Technology
- Multi-layered packaging approach
- Design Challenge
- To visually bring to life the communication concept of 'Beauty from Underneath' in the packaging concept.
- Research
- The packaging takes into account the interaction with its users.
- Inspiration
- The challenge:
How can one visually bring to life the communication concept of 'Beauty from Underneath' in the packaging concept. - Project Duration
- Project launched in China in January 2022
- Operation Flow
- Multi-layered packing approach brings to life 'Beauty from Underneath'.
- Patents
- N.a.
- Image Credits
- Photographer: Teo Studio, Singapore
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