Yep Sephutheloana sa Sehlahisoa sa Collagen by Tiger Pan

Yep Sephutheloana sa Sehlahisoa sa Collagen by Tiger Pan is a highly esteemed winner of the very prestigious 2023 Moputso oa Khauta oa A' Design Award in Moralo wa Phuthelo Competition Category.

KhautaPhuthelo· 2023

Yep Sephutheloana sa Sehlahisoa sa Collagen

by Tiger Pan

Client: By-Health Co., Ltd.

Moputso oa Khauta oa A' Design Award Winner in Phuthelo Category

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Verified Award Winner

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Colors

The Design

About Yep Sephutheloana sa Sehlahisoa sa Collagen

Yep ke sephutheloana se etselitsoeng sehlahisoa sa collagen se noeloang. Lebokose le ka ntle le na le sebōpeho sa khutlo-tharo, se khethiloeng ho fana ka maikutlo a botsitso le matla. Lebokose le entsoe ka paper pulp, e leng sesebelisoa se ka sebelisoang hape, 'me lebokose le ka ntle le lekana 170 mm ka 100 mm ka 186 mm. Ka hare, collagen e noeloang e boloketsoe ka botlolong ea khalase. Leibole e hatisitsoe ka foil e bonaletsang, e fanang ka ponahalo e mongobo le e foreshe. Logo e pinki e fetisa bocha le matla a bophelo. Tlhophiso e hlakileng ea tlhahisoleseding le sistimi e kopaneng ea letoto li thusa bareki ho tseba sehlahisoa ba le hole.

The Recognition

About the Moputso oa Khauta oa A' Design Award

Yep Sephutheloana sa Sehlahisoa sa Collagen ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Yep Sephutheloana sa Sehlahisoa sa Collagen e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Yep Sephutheloana sa Sehlahisoa sa Collagen e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: According to the brand owner, the brand is messy and disorderly, hoping to change the whole brand image for the best-selling brand Yes. The shape of the outer box is a triangle, which means the stability and strong strength of the product and consumer women. The pink and elastic logo conveys the touch of youth and vitality. In general, the new brand will bring Yes into the modern aesthetic society.
Dimensions & Packaging: Box, 170mm x100mm x186mm
Bottle, 90mm x30mm
Tags: collagen, pink, package, health, health products, Tiger Pan
Production Technology: A special recyclable material called paper pulp is used to made the box. Inside it, drinkable collagen is contained in glass bottle. An iconic collagen is printed on the label with the special transparent foil, which endows the label with a sense of moist and vigor on skin.
Design Challenge: They are fashionable and powerful in different ways and yet they also remain flexible and tenacious. So the brand is upgraded to echo with them.
Research: Byhealth is Chinese top 1 brand for health product. Yep is their specialized brand for collagen products for about 10 years. The brand system is, however, according to the brand owner, messy and disordered. We are commissioned to change the whole branding image for the well-sold brand Yep.
Inspiration: The inspiration comes from all different women figure from life. They keep an open heart and young mentality. They are fashionable and powerful in different ways and yet they also remain flexible and tenacious. So the brand is upgraded to echo with them.
Project Duration: The project lasts 3 months, designed in Shenzhen.
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes.
Team Members: Chief Designer: Tiger Pan
Illustrator: Ping Yi
Technical Support: Zhangkun Xie
Image Editing: Juanjuan Wu
Project Manager: Hua You
Image Credits: Tiger Pan