Dukang Liquor Sephutheloana sa Botlolo ea Joala by Tiger Pan

Dukang Liquor Sephutheloana sa Botlolo ea Joala by Tiger Pan is a highly esteemed winner of the very prestigious 2023 Moputso oa Silevera oa A' Design Award in Moralo wa Phuthelo Competition Category.

SileveraPhuthelo· 2023

Dukang Liquor Sephutheloana sa Botlolo ea Joala

by Tiger Pan

Client: Luoyang Dukang Wine Group Co., Ltd

Moputso oa Silevera oa A' Design Award Winner in Phuthelo Category

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Verified Award Winner

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Colors

The Design

About Dukang Liquor Sephutheloana sa Botlolo ea Joala

Dukang Liquor ke moralo oa sephutheloana bakeng sa baijiu ea China. Botlolo e entsoe sebopeho ho tloha holimo ho ea tlase ho etsa setšoantšo se sa hlakang sa Cao Cao, setsebi sa maano a ntoa le seroki sa histori eo lithothokiso tsa hae li fileng lebitso la brand ena. Sekoahelo se hopotsa likatiba tsa liofisiri tsa nako ea ka mor'a puso ea Han, 'me 'mele o betliloe joaloka seaparo se selelele, se boetseng se fana ka botšoaro bo tsitsitseng. Ho sebelisitsoe khalase sebakeng sa letsopa le tloaelehileng ho li-brand tse tšoanang, kahoo bokantle bo fumana ho benya le sebopeho sa botlaase. Lebokose la ka ntle le khabisitsoe ka setšoantšo sa vector sa Luoyang, motse-moholo oa khale.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Dukang Liquor Sephutheloana sa Botlolo ea Joala ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Dukang Liquor Sephutheloana sa Botlolo ea Joala e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Dukang Liquor Sephutheloana sa Botlolo ea Joala ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is said that Du Kang is the first Chinese winemaker in history, so it widely refers to Chinese Baijiu. To use an exchange story to reflect this bottle of Baijiu, the whole bottle is shaped from top to bottom to form a historical figure, Cao Cao. The outside of the box is decorated with a vector painting of the ancient capital Luoyang, also the city of the brand owner.
Dimensions & Packaging: Bottle size: 294mm x 88mm
Tags: Chinese Baijiu, wine, Bottle, High End, Tiger Pan
Production Technology: The glass material will differentiate the wine from its competitive brands, which are usually packed in ceramics. Bottled in glass, the gloss and texture are upgraded on the surface.
Design Challenge: The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding. Outer of the box is decorated with a vector painting of the ancient capital of Luoyang, which is now also the brand owner’s city. As a socializing media, Dukang Baijiu is bringing back a part of history and telling it in a modern visual language.
Research: The new packaging design bings the ancient culture of Chinese wine into modern people, and hopes to communicate with the world.
Inspiration: The inspiration comes from the name of the brand Dukang. It is from a line of the poet, Cao Cao from Three Kingdoms. He was a great and vital millitary strategist in history, still admired by many in modern society. The bottle is shaped into an abstract profile of him.The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding.
Project Duration: The project lasts 4 month, designed in Shenzhen.
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Patents: Tiger Pan
Team Members: Creative Director: Tiger Pan
Graphic Design: Xuedan Xia
Graphic Design: Zhiyi Jiang
Illustration: Jing Lee
Technical Direction: Zhangkun Xie
Project Manager: Hua You
Image Credits: Tiger Pan