Zhong Yuan No. 1 Sephutheloana sa Tee by Tiger Pan

Zhong Yuan No. 1 Sephutheloana sa Tee by Tiger Pan is a highly esteemed winner of the very prestigious 2023 Moputso oa Silevera oa A' Design Award in Moralo wa Phuthelo Competition Category.

SileveraPhuthelo· 2023

Zhong Yuan No. 1 Sephutheloana sa Tee

by Tiger Pan

Client: Xinyang Wenxin Tea Co., Ltd

Moputso oa Silevera oa A' Design Award Winner in Phuthelo Category

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Verified Award Winner
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Colors

The Design

About Zhong Yuan No. 1 Sephutheloana sa Tee

Zhong Yuan No. 1 ke moralo oa sephutheloana bakeng sa tee ea Maojian, tee ea setso ea China e lengoang masimong a mekhahlelo. Hobane tatso ea tee ena e bobebe ebile e bonolo, sephutheloana se bolokiloe se le bonolo ebile se hloekile. Lekotikoti la tee le entsoe ka tšepe ea tinplate e nang le mekhabiso e phahamisitsoeng le setempe sa khauta, 'me ho kopantsoe phello e sa benyeng le e benyang. Sebopeho sa lekotikoti se nang le sekoahelo se hopotsa mokhi oa tee ea roetseng katiba. Lebokose le ka ntle le entsoe ka pampiri e etselitsoeng ka boikhethelo 'me le koaloa ka lebanta le nang le sebopeho se khothalelitsoeng ke liforeimi tsa lifensetere tsa matlo a khale a lihoai tsa tee. Makhasi a 'nete a tee a khabisa lebanta lena.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Zhong Yuan No. 1 Sephutheloana sa Tee ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Zhong Yuan No. 1 Sephutheloana sa Tee e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Zhong Yuan No. 1 Sephutheloana sa Tee ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Chinese traditional aesthetic of shaping a tea can. The bottle is shaped into an abstraction of capped tea-picker in a geometric way. All leaves are picked and cooked by their hands so the tea comes with their body's warmth or temperature. The outer box is locked by a shaped original mountain, telling consumers that tea is the best and of purity.
Dimensions & Packaging: Jar size: 83mm x 123mm
Box size: 300mm x 130mm x 155mm
Tags: tea, maojian tea, Chinese tea, Temple of Heaven, Tiger Pan
Production Technology: The tea can is made of tinplate, embossed and gold-stamped. The matte and varnish touch is combined and a sense of delicacy is given out. The outer box is made of customized paper and it comes with the idea of less is more. The belt, however, is made with exquisite embossment and stamping of the major icon, Central Land No.1. A simple box with a fine belt, is mixed to lower the psychological pressure on buyers when consuming the product. Yet, it still is a high-end but well-finished product.
Design Challenge: Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brand's name shown, which is decorated with the actual leaves of the tea. The exquisite techniques also helps to bring a sense of quality of the tea.
Research: As the tea grows in terraced fields and its flavor is lighter and milder than usual tea, the package is made into a more implicative and sophisticated one.
Inspiration: The inspiration comes from the tea and its growing land, which is natural and an eyeful of green. Another factor inspiring the team is the traditional ancient budding aesthetics.With the hat like cap, the can is just like a tea picking farmer.Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brands name shown, which is decorated with the actual leaves of the tea.
Project Duration: The project lasts 4 month, designed in Shenzhen
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Patents: Tiger Pan
Team Members: Creative Director: Tiger Pan
Graphic Design: Longfei Xiao
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Project Manager: Hua You
Image Credits: Tiger Pan