Sunboy Gift Box Mokotla oa Peo ea Letsoai la Letsatsi by Tiger Pan

Sunboy Gift Box Mokotla oa Peo ea Letsoai la Letsatsi by Tiger Pan is a highly esteemed winner of the very prestigious 2023 Moputso oa Tšepe oa A' Design Award in Moralo wa Phuthelo Competition Category.

TšepePhuthelo· 2023

Sunboy Gift Box Mokotla oa Peo ea Letsoai la Letsatsi

by Tiger Pan

Client: Bayannaoer Sanpangdan Food Co., Ltd

Moputso oa Tšepe oa A' Design Award Winner in Phuthelo Category

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Verified Award Winner

Verify Award Status for #145472

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Colors

The Design

About Sunboy Gift Box Mokotla oa Peo ea Letsoai la Letsatsi

Sunboy Gift Box ke moralo oa mokotla bakeng sa peo ea letsoai la letsatsi. Lebokoso le nka letshwao le thehiloeng holim'a lebitso la boitsebiso hammoho le setšoantšo se qapiloeng ka mokhoa oa oli sa baralo ba Sunboy ba matheng tšimong ea lipalesa tsa letsatsi. Mebala e phatsimang ea mosehla hammoho le setšoantšo sa lipalesa tsa letsatsi li thusa bareki ho hlokomela sehlahisoa ho tloha hole. Sebopeho sa ho buleha sa mokotla o kantle se hlalositsoe hape, e le hore mabokose a kopana ho ba boemo bo bong, bo babeli, kapa bo bararo ba likarolo tse kopanngoang. Lebokoso lena la mpho le bonolo ho hlophisoa le ho arohanngoa, ha e bile sebaka se seholo se pepesehileng se boloka litjeo tsa thepa e sebelisitsoeng.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Sunboy Gift Box Mokotla oa Peo ea Letsoai la Letsatsi ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Sunboy Gift Box Mokotla oa Peo ea Letsoai la Letsatsi e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Sunboy Gift Box Mokotla oa Peo ea Letsoai la Letsatsi e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Starting with the brand name, we created a vivid, interesting and well-known logo. The packaging picture uses oil painting style to depict 'SUNBOYS' running happily in the sunflower field. Give the 'SUNBOYS' brand a personalized spirit, make it relaxed, happy, affectionate and just; The functional application of the gift box is innovative. The overall design is easy to assemble and separate, saving time and energy.
Dimensions & Packaging: Width 443mm x Depth 115mm x Height 304mm
Tags: Seed packaging, snack food, Gift box, Personalized, Relaxed, Tiger Pan
Production Technology: The unique attribute is to redefine the opening structure of the outer packaging of melon seeds. By buckling each other, one-layer, two-layer or three-layer modular assembly can be formed. The product has a large exposed area and saves material costs.
Design Challenge: There are many different colors used to design gift box for FMCG products. We have to be careful when we chose yellow. Yet with the illustration of sunflower, the gift box is proved to be an eye catching one.
Research: We give the 'Sunboy' brand a personalized spirit, and make the ' Sunboy' relaxed, happy, affectionate and righteous; the functional application of the gift box is innovative, and the overall design is simple to assemble and separate, saving time and effort.
Starting from the brand name, a vivid, interesting and well-known logo is created. The packaging picture uses a paper-cut style to depict the 'Sunboy' running happily in the sunflower field.
Inspiration: Inspiration comes from the planting yard of sunflowers in Xinjiang Uygur area, where sunshines last much longer and the field turns yellow when it is harverting season of fall.
Project Duration: The project lasts 2 month, designed in Shenzhen and produced in Bayannaoer, Neimenggu.
Operation Flow: How to save consumers' effort in looking for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, a graphic layout of info, and a unitive serial system of the package will help Wellmind solve the problem, where consumers can recognize and pick up the products from far away.
Patents: The copyrights belong to Tiger Pan
Team Members: Creative Director: Tiger Pan
Graphic Design: Jingwen Xiang
Illustration: Ping Yi
Image Editing: Yuling Zhu
Technical Direction: Zhangkun Xie
Project Manager: Lei Peng
Image Credits: Tiger Pan