Yi Xin Distillation Sepakapaka sa Dino tse Tahang by Tiger Pan is a highly esteemed winner of the very prestigious 2023 Moputso oa Khauta oa A' Design Award in Moralo wa Phuthelo Competition Category.
KhautaPhuthelo· 2023
Yi Xin Distillation Sepakapaka sa Dino tse Tahang
by Tiger Pan
Client: Beijing Shunxin Agriculture Holding Co., Ltd.
Moputso oa Khauta oa A' Design Award Winner in Phuthelo Category
Verified Award Winner
Verify Award Status for #145831The Design
About Yi Xin Distillation Sepakapaka sa Dino tse Tahang
Yi Xin Distillation ke moralo wa sepakapaka bakeng sa lebitso la kgwebo la dino tse tahang tsa China. Botlolo e entswe ka kgalase, e phahamisang ho benya le sebopeho sa bokantle mme e etsa hore sehlahiswa se fapane le dino tse tshwanang tse rekiswang ka dijaneng tsa letsopa. Drakone, e tshwantshitsweng ka mokgwa wa boholoholo wa China, e itshwareletse molaleng wa botlolo mme e sebetsa e le letshwao le ka sehloohong la ho e tsebahatsa, kahoo ha ho hlokahale lengolo le hatisitsweng. Lebokose la kantle le bonolo mme le latela tekatekano ya moralo wa setso sa China. Botlolo e lekana dimilimithara tse 180 ka tse 130 ka tse 285. Sepheo ke ho hlahisa lefa la nako e telele ka sebopeho sa sejwale-jwale.
The Recognition
About the Moputso oa Khauta oa A' Design Award
Yi Xin Distillation Sepakapaka sa Dino tse Tahang ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Yi Xin Distillation Sepakapaka sa Dino tse Tahang e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Yi Xin Distillation Sepakapaka sa Dino tse Tahang e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- There is no label needed as the dragon on top is telling people how exalted is the spirits itself. To match the sophisticated bottle, the outer box is made into a simple but exquisite one, where the symmetry aesthetics from ancient Chinese culture is applied. With this, the brand wishes to bring the heritage of history into modern use and to share with all.
- Dimensions & Packaging
- Bottle size: 180mm x 130mm x 285mm
- Tags
- Chinese Baijiu, dragon, bottle, spirits, Tiger Pan
- Production Technology
- The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. Drawn in ancient Chinese way, The dragon at the bottleneck clings to the bottle.
- Design Challenge
- The dragon is a challenging part when realizing the design as the shape is quite complicated.
- Research
- While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of Yi Xin Distillation needs to be presented to consumers in a contemporary aesthetic.
- Inspiration
- The inspiration is from the noble life of Chinese ancient dynasties, where dragon is a vital element to represent sovereign power and greatest quality.
- Project Duration
- The project lasts 2 months, designed in Shenzhen and produced in Beijing.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- Patents
- Copyrights belong to Tiger Pan
- Team Members
- Creative Director: Tiger Pan
Graphic Design: Jingwen Xiang
Image Editing: Juanjuan Wu
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Project Manager: Hua You - Image Credits
- Tiger Pan
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