Yunnan Baiyao Mosebetsi wa Mantlha: Sepakete sa Toothpaste by Tiger Pan is a highly esteemed winner of the very prestigious 2023 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.
BoronsePhuthelo· 2023
Yunnan Baiyao Mosebetsi wa Mantlha: Sepakete sa Toothpaste
by Tiger Pan
Client: Yunnanbaiyaogroup Co., Ltd
Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category
- 20,110
- Verified Award Winner
- Verify Award Status for #145832
The Design
About Yunnan Baiyao Mosebetsi wa Mantlha: Sepakete sa Toothpaste
Mongolo wa Buka: Yunnan Baiyao ke moralo wa sepakete bakeng sa mofuta wa toothpaste ya bana. Setshwantsho sa boitsebiso ba khoebo ke leru la lesea, se bululetsweng ke lebitso la khoebo, moo yun e bolelang leru. Setshwantsho sena se hlaha ka ditshwantsho tse fapaneng tsa sefahleho ho bontsha lilemo tse fapaneng. Litshwantsho di tsheswa ka mokgwa wa ho taka wa bana ho hohela tlhokomelo ya bo-'m'e ha ba shebile difeleng. Mabokose a lokela sebaka sa ho beoa ka thupa le ka boemo, mme mabokose a strawberry a kopana hore a bope setshwantsho se seholohadi sa strawberry. Sepakete se entswe ka PLA, e bolang ho tloha dikgweding tse pedi ho isa ho tse leshome.
The Recognition
About the Moputso oa Boronse oa A' Design Award
Yunnan Baiyao Mosebetsi wa Mantlha: Sepakete sa Toothpaste ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Yunnan Baiyao Mosebetsi wa Mantlha: Sepakete sa Toothpaste e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Yunnan Baiyao Mosebetsi wa Mantlha: Sepakete sa Toothpaste e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The IP character is modeled as Baby Cloud, which is inspired by the brand name (yun means cloud). It is personalized and has different facial expressions, which means different ages. The illustrations were made into children's painting style, hoping to attract the attention of mothers on the shelf. The packaging meets the requirements of horizontal and vertical shelf placement. The strawberry toothpaste box design can be assembled into larger strawberry graphic symbols to form a more intuitive communication
- Dimensions & Packaging
- Width 46mm x Depth 39mm x Height 159mm
- Tags
- toothpaste, kids toothpaste, kids, cloud, Tiger Pan
- Production Technology
- The packaging is made of PLA polylactic acid material in batches, and the degradation time is as short as 2-10 months. This provided promising experimental results for packaging innovations for the same type of products.
- Design Challenge
- This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms.
- Research
- This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms. The ip figure is shaped into a baby cloud, which is inspired by the name of the brand (Yun means cloud). It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
- Inspiration
- The inspiration is from the name for the brand, where Yun means cloud. And another inspiration is kids hand drawings. It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
- Project Duration
- The project lasts 2 months, designed in Shenzhen
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive ip figure, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- Team Members
- Creative Director: Tiger Pan
Graphic Design: Jingwen Xiang
Image Editing: Yuling Zhu
Technical Direction: Zhangkun Xie
Project Manager: Hua You - Image Credits
- Tiger Pan
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