Mugo Soda Label Ea Bottled by Tanya Dunaeva

Mugo Soda Label Ea Bottled by Tanya Dunaeva is a highly esteemed winner of the very prestigious 2023 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.

BoronsePhuthelo· 2023

Mugo Soda Label Ea Bottled

by Tanya Dunaeva

Client: Tanya Dunaeva

Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category

12,938

Verified Award Winner

Verify Award Status for #146302

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Mugo Soda Label Ea Bottled

Soda ea Mugo e na le mefuta e mene ea lino tse tahang e leng Mocktails, Lemonades, Spicy syrups le Energetics. Litlolo tsohle li qapiloe feela. Mokhoa oa mantlha oa popo ea Sehlahisoa o hloka mokhoa o ts'oanang ho Packaging Design. Tharollo ea bothata bona ke Typographic. E ipapisitse le moralo oa li-label tsa khale tsa lino tse tahang tse turang, empa e le ho hlahisa tšimoloho le bocha ba sehlahisoa, ka ho nahanoa hape ho hoholo ha li-classics. Mohaho oa moralo o nang le mekhahlelo e mengata le o fapaneng o etsa hore moralo o be motho ka mong le o tsotehang.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Mugo Soda Label Ea Bottled ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Mugo Soda Label Ea Bottled e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Mugo Soda Label Ea Bottled e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mugo is a new brand on the market of soft carbonated drinks. The label line consists of four types of drinks. Mocktails are carbonated soft drinks with exquisite taste compositions. Lemonades are a combination of various juices with mineral water and vitamins. Spicy syrups are natural syrups with original flavours based on spices. Energy-tonics are the perfect combination of vitamins and minerals in invigorating drinks.
Dimensions & Packaging: Bottle height: 15cm; Front Label: 8x5cm; Back Label: 8x1cm
Tags: Tanya Dunaeva, Typographics, Packaging Design, Jzoy.agency
Production Technology: The basic technique for this Packaging design is Printing design that is posed at rather standard formed bottle. Congreve is used to make a beautiful view, and also a pleasant-to-touch product. Tactile sensations enhance visual effects.
Design Challenge: The task and a challenge was to create a unique, non-typical packaging label that is not similar to any other Products. As a result we can see multi-layer typography - a mix of fonts and impressions.
Research: After analysing the scheme of the classic label and identifying the main most frequently repeated elements, it was decided to simplify these elements as much as possible to the point where a little more and the similarity will no longer be read. Thanks to this solution, a construction scheme was obtained that can be easily scaled to the entire line. The typographic solution turned out to be multi-layered and contrasting.
Inspiration: The classic labels of alcoholic beverages inspired to create a fresh mixed design.
Project Duration: Project has been realised during 4 weeks at Bishkek city, Kyrgyzstan
Operation Flow: This is a standard bottle with twisted cap
Patents: -
Team Members: Tanya Dunaeva
Image Credits: All Images by Photographer Tanya Dunaeva
Video by 3D Visualist PAvel Gubin