Milk Fit Moralo oa Sephutheloana by Li Huang

Milk Fit Moralo oa Sephutheloana by Li Huang is a highly esteemed winner of the very prestigious 2023 Moputso oa Silevera oa A' Design Award in Moralo wa Phuthelo Competition Category.

SileveraPhuthelo· 2023

Milk Fit Moralo oa Sephutheloana

by Li Huang

Client: Shiny Meadow

Moputso oa Silevera oa A' Design Award Winner in Phuthelo Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Milk Fit Moralo oa Sephutheloana

Milk Fit ke moralo oa sephutheloana bakeng sa lebese le lecha le bobebe. Botlolo e entsoe ka PET e teteaneng le e bonaletsang haholo, e nang le sekoahelo sa PE le leibole ea BOPP, e fanang ka boemo bo kang khalase bo bontšang lebese ka ho hlaka. Sete ka 'ngoe e na le libotlolo tse tharo tsa lilithara tse 450 tsa milli. Katse e nyenyane e tala, e bontšoang ka mekhoa e fapaneng ea ho ema, ke ntho e ka sehloohong e bonoang. 'Mala o motala o bua ka tikoloho ea polasi. Litšoantšo tsa ho sebelisa hape tse leiboleng li tšehetsa mohopolo oa tšireletso ea tikoloho. Katse e boetse e hokahanya sehlahisoa le lets'olo la ho pholosa liphoofolo tse hlokang malapa.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Milk Fit Moralo oa Sephutheloana ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Milk Fit Moralo oa Sephutheloana e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Milk Fit Moralo oa Sephutheloana ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Milk Fit is a light fresh milk with a light heart in emotion and a light burden in diet, and its thickened and highly translucent PET bottle that is a symbol of high quality fresh milk, and the little green cat with different postures as the visual core, conveying the philosophy of biodiversity in the farm and cow welfare, while echoing the stray animal rescue campaign of the brand.
Dimensions & Packaging: A set of three bottles, 450ml/69*69*164.2mm/each bottle
Tags: Dairy product packaging, environmental protection concept, public benefit activities, light fresh milk
Production Technology: PET high permeability bottle
PE bottle cap
BOPP label
Design Challenge: Milk Fit with highly translucent PET bottle fostering a glass-like texture presents the high nutrition, light burden, low fat and calorie of fresh milk and the healthy diet concept of light burden to users in an intuitive way. The image of little green cat interprets perfectly the biodiversity in the farm and cow welfare, and also gives the product the deep meaning of rescuing stray animals.
Research: Milk is rich in high-quality protein and minerals. Proper intake can increase bone density and improve immunity. However, it also contains a lot of fat and calories, which can increase the burden on the body to affect digestion and absorption. As a result, fresh milk with a light burden on the body is gradually being favored by young people today.
Inspiration: The image of little green cat is inspired by the exploration of the environmental protection and public welfare original intention and the taste of young people. The green color reflects the ecological environment of the farm, while the cat can establish emotional connections with young people. The brand hopes to convey its philosophy of biodiversity in the farm and cow welfare and interpret the quality of high-end fresh milk.
Project Duration: The project was designed and developed in November 2021 in Shanghai, China, and launched in Shanghai, China in July 2022.
Operation Flow: The label conveys the concept of environmental protection and sustainable development to users through recycled icons. At the same time, the brand uses the visual image of the little green cat to tell the story of stray animal rescue campaign of the brand with animal protection organizations, calling on young people to extend this care to the animals around them as well as themselves.
Team Members: Li.Huang