Plant Professor Tshebetso ea Mantlha: Sepakete sa Lijo by Hangzhou Chancemate Tech Corp.

Plant Professor Tshebetso ea Mantlha: Sepakete sa Lijo by Hangzhou Chancemate Tech Corp. is a highly esteemed winner of the very prestigious 2023 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.

BoronsePhuthelo· 2023

Plant Professor Tshebetso ea Mantlha: Sepakete sa Lijo

by Hangzhou Chancemate Tech Corp.

Client: Shanghai Jiashang Information Technology Co., LTD

Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category

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The Design

About Plant Professor Tshebetso ea Mantlha: Sepakete sa Lijo

Mongolo oa Buka: Plant Professor ke letoto la sepakete bakeng sa lets'oao la lijo tse tsoang limelong le lebisitsoeng ho bareki ba bacha ba metseng e meholo Chaena. Letoto lena le akaretsa li-dumpling tse bobebe, jelly le kofi. Setaele se bataletseng sa pono se kopanya letoto lohle 'me se kopanya lintlha tsa lisebelisoa le calorie sistiming e le 'ngoe ea tlhaho. Mekhoa e bonts'ang lintho le litšoantšo tse sa akaretseng ho hong li hlophisitsoe ka tatellano e lokolohileng ka boomo ho theha maikutlo a phutholohileng. Li-label tse ka pele li bontša lets'oao la khoebo, sehlahisoa le tekanyo ea lisebelisoa. Libokose tse nyenyane li entsoe ka pampiri e ka sebelisoang hape ka lisebelisoa tsa ho hatisa tse sireletsang tikoloho, 'me li kena habonolo ka har'a mokotla.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Plant Professor Tshebetso ea Mantlha: Sepakete sa Lijo ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Plant Professor Tshebetso ea Mantlha: Sepakete sa Lijo e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Plant Professor Tshebetso ea Mantlha: Sepakete sa Lijo e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Plant professor is a plant based food brand aimed at young urban users in China. Made of plant base, the series of food packages includes light dumplings, jelly and coffee. The design is based on a flat visual style, integrating product ingredients, calories and other elements to create a unified visual identification symbol. Deliberately disorderly arrangement presents a sense of freedom and casualness, attracting the target users.
Dimensions & Packaging: Dumplings: 230*41*61mm
Jelly: 124*80*24mm
Coffee: 155*100*15mm
Tags: Food packaging, plant based food, serialized packaging, fashion packaging, Young generation
Production Technology: Recyclable paper, environmentally friendly printing materials
Design Challenge: The challenge in the design process was to emphasize the youth factor and highlight the low calorie feature. Therefore, the packaging design uses visual elements including figurative patterns, abstract graphics, and arrows representing calorie drops. Abstract graphics and figurative graphics are interleaved, showing a sense of freedom and casualness, creating a relaxed and pleasant atmosphere, attracting the resonance of target customers.
Research: The design team did a lot of research on the current light food. Common light food packaging uses the modern design techniques, highlighting the rational, professional and rigorous characteristics of products. The packaging design of Plant Professor is closer to the snack property. In addition to the preservation of modern vision, it adds the charm of products with more relaxed and comfortable elements.
Inspiration: Based on vegetable protein, this range of food is designed to appeal to young urban women who care about fashion, healthy eating and freshness. Therefore, the design goal of the serialized packaging is to establish a unique visual identity system, which can convey a relaxed and healthy lifestyle to consumers and attract the target users to purchase.
Project Duration: The project was designed and developed in Shanghai, China in February 2022 and will be launched in China in August 2023.
Operation Flow: The product label, brand identity, and ingredient ratio are displayed on the front of the product in the form of labels, so that users can quickly obtain relevant information. In addition, the alternating arrangement of food photos and graphics provides a balance between appetite and fashion. And the compact packaging is convenient for users to carry in the carry on bag, covering business trips, travel, picnic and other common life scenes of modern urban users.
Team Members: Jin Xie