The Storyteller Single Malt Irish Whisky by Tiago Russo and Katia Martins

The Storyteller Single Malt Irish Whisky by Tiago Russo and Katia Martins is a highly esteemed winner of the very prestigious 2023 Moputso oa Platinamo oa A' Design Award in Moralo wa Phuthelo Competition Category.

PlatinamoPhuthelo· 2023

The Storyteller Single Malt Irish Whisky

by Tiago Russo and Katia Martins

Client: The Craft Irish Whiskey Co.

Moputso oa Platinamo oa A' Design Award Winner in Phuthelo Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About The Storyteller Single Malt Irish Whisky

Sepheo sa Mopheti oa pale ke ho ba motho ea nang le boikutlo bo matla ba ho qoelisoa le ho ba motho ea nang le maikutlo a sa thabiseng, ka seketsoana se tlamehang ho tšoaroa ka letsoho, se ananeloe ka ho feletseng ha u sheba le ho tšoara, ho utloa sebopeho sa serame le se hlakileng, mekhabiso ea khauta le knurl, 'me qetellong ke obsidian. lintlha tse qaqileng tsa ho koala, ho na le sebopeho sa botlolo se nang le kutlo le phihlelo ka ho feletseng. Lisebelisoa tsohle tse setseng li patiloe ka mokhoa o hlakileng, 'me li fumaneha feela ho tsoa ho li-axis tse fapaneng tsa lebokose, feela ho senola phihlelo ea ho qetela ea ho qoelisoa ka ho hlahloba ka botlalo liphiri tseo Mopheti oa Lipale a lokelang ho fana ka tsona.

The Recognition

About the Moputso oa Platinamo oa A' Design Award

The Storyteller Single Malt Irish Whisky ke mohapi oa Moputso oa Platinamo oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang ka sebele, e ntle le e khanyang. Bahapi ba Platinamo ke limakatso tsa boqapi, bopaki ba meeli ea boqapi ba kelello, mme ba bontša botsebi bo sa lekanngoeng le bohlale ba baqapi ba bona. Meralo ena e lebelletsoe ho ba mesebetsi e tsebahalang haholo e hlalosang botle ba nako, e kenyang letsoho bophelong bo botle ba sechaba mme e sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. The Storyteller Single Malt Irish Whisky e bontša boemo bo phahameng ba bokhabane mme ntle le pelaelo e etsa hore lefatše le be sebaka se molemo ka litšobotsi tsa eona tse molemo le tse nang le boleng. The Storyteller Single Malt Irish Whisky ke mosebetsi o hapileng Moputso oa Platinamo oa A' Design Award o tsosang litakatso, o susumetsang, o thabisang mme o tsosang thabo e kholo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Inspired by heritage, telling the tales of Ireland and Irish Whiskey, The Storyteller is an ultra-rare whiskey that is heavily influenced by a see-through display that fully focuses on the bottle, without further distractions. A 360 degree design that encompasses and merges the details of bottle and box: an interplay of angles that elevate the display and base booklet whilst keeping all other secrets fully hidden, from the glasses to the pipette, all in their respective secret compartments.
Dimensions & Packaging: The bottle's geometry starts from the irregular angular base, making the bottle an enneahedron that will only be placed on top of a surface on its side, allowing for the correct reading of the written information. Due to this, the bottle can only be held by hand or in the golden tripod inside the box, where, hidden in the lower dark leather casing are four push-to-open drawers, each one towards one axis, and revealing glasses, coasters, stones, pipette, carafe, and of course, the secret booklet.
Tags: Whiskey, luxury, design, craftsmanship, experience, immersion, packaging, product, exclusive, bottle
Production Technology: The Storyteller's vessel is an interplay of surfaces and geometries where half is fully frosted, and the other half, slightly recessed, is fully clear, revealing the whiskey inside in all its glory. This creates a visual play of slowly revealing the shades of the whiskey and the gold foiled across the bottle whilst viewing it from any angle. The box, on the other hand, present, at first glance, a vertical shape, with all the accessories hidden so that be bottle stays the centre of attention.
Design Challenge: The main creative challenge in developing The Storyteller was the combination of different materials and slots that could create an illusion effect for both bottle and booklet. As a very peculiar glass vessel, full of intricate details and finishes, its stand also needed to defy the conventional, by maximizing the way the bottle, closure and detailing are highlighted by the experience box, keeping the interaction a moment of discovery instead of a product that gives away every single feature.
Research: The focus of R&D during the creation of The Storyteller was focused on Irish History and literature. As an homage to the Managing Director, Ian Duignan's ancestors' and their trade, The Storyteller is a product that must understand the past, its importance and relevance, whilst looking into the future, with a disruptive approach and new methods of showcasing and highlighting the vessel and the whiskey inside. Due to that, mechanisms, automations and displays were also a core part of the research.
Inspiration: More than a collectable, more than pure visionary design, The Storyteller represents an authentic piece of Irish History. Based on our Director's ancestors' tradition of being the country's storytellers, travelling from town to town and delivering the news across the island, this is a meaningful, personal take on a whiskey experience that merges with design to create a moment in History, to create new memories, powerful ones, around a glass of one of the rarest, most sought-after whiskeys ever produced.
Project Duration: Over a year, The Storyteller was designed and envisioned to the finest of details, thought through in order to provide a fully immersive experience between user and bottle. The box was developed to act as a cabinet of curiosities, where History and Mythology merge into secret chambers that reveal the whiskey-tasting accessories and the booklet, hiding in plain sight, waiting for the chosen user to unleash its secrets, yet always focusing on the floating bottle as the core of interaction.
Operation Flow: Opening from the top in angled hinges, The Storyteller box opens exactly like two books together, making it only possible to remove the bottle from the top, held in a metallic tripod that elevates the vessel, slightly tilted upwards, allowing for a better read of the information embedded into the bottle. Underneath, a combination of optical illusion, LED and perspective reveals just a glimpse of the booklet that tells the story of the whiskey and meaningful moments of Irish whiskey heritage.
Team Members: Tiago Russo
Katia Martins
Image Credits: The Craft Irish Whiskey Co.