Patisserie Chez Mikki Sephutheloana by Sherry Kuo

Patisserie Chez Mikki Sephutheloana by Sherry Kuo is a highly esteemed winner of the very prestigious 2023 Moputso oa Tšepe oa A' Design Award in Moralo wa Phuthelo Competition Category.

TšepePhuthelo· 2023

Patisserie Chez Mikki Sephutheloana

by Sherry Kuo

Client: Patisserie Chez Mikki

Moputso oa Tšepe oa A' Design Award Winner in Phuthelo Category

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Verified Award Winner
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Colors

The Design

About Patisserie Chez Mikki Sephutheloana

Patisserie Chez Mikki, sejo se monate se monate se lulang Tokyo, se ikemiselitse ho ikarola 'marakeng oa tlholisano ka moralo o mocha oa ho paka. Sepheo e ne e le ho theha sebaka se ikhethileng sa thekiso le ho matlafatsa setšoantšo sa lets'oao ka ho theha boitsebahatso bo matla bo nang le ponahalo e momahaneng ea pono e totobatsang ho ikhetha ha sehlahisoa ka seng. Ntlafatso e entsoeng bocha e bonts'itse mebala ea pastel le melaetsa e bohlale e bakang khokahano ea maikutlo le bareki, e lebisang keketsehong ea thekiso ea mabenkele le ho ts'ehetsa sechaba sa lehae ho tloha ha moralo o mocha o qala.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Patisserie Chez Mikki Sephutheloana ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Patisserie Chez Mikki Sephutheloana e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Patisserie Chez Mikki Sephutheloana e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new packaging design features pastel colors and witty messaging to foster an emotional connection with consumers, with the aim of bringing joy and happiness to their day. Bold typography is utilized to create visually striking designs that stand out on store shelves and captivate the interest of prospective customers.
Dimensions & Packaging: The dimensions are 5.5 centimeters in width and 11 centimeters in height, with a fold located at the top of the package.
Tags: Branding, Typography, Pastry, Words, Colors
Production Technology: The packaging includes a single sleeve, and eco-friendly printed paper is utilized for the packaging material.
Design Challenge: The challenge was to create a series of packaging that maintains a cohesive visual appearance while emphasizing the distinctiveness of each product. The objective of the packaging was to establish a robust brand identity and increase its recognition among customers in a fiercely competitive market.
Research: Patisserie Chez Mikki offers a range of baked goods and supplies pastries to several coffee shops in the local area. To convince customers to select their products over competitors, the brand redesign should strengthen its image and establish a distinctive selling point.
Inspiration: Funny phrases, just like sweets, have the magic to provide immense relief in life. The concept of Chez Mikki’s packaging redesign aimed to establish a distinctive and refined language universe.
Project Duration: This redesign had been applied to Chez Mikki packaging since 2020.
Operation Flow: Since the introduction of the new design, the use of distinctive colors has enabled customers to identify the brand quickly, while the messaging has created a joyful and emotional response. As a result, retail sales have increased, providing support to the local community.
Image Credits: Hsin-Hui Kuo, Hidetsugu Watanabe