Lay's More Belgian Really Impossible Sephutheloana sa Lijo ka PepsiCo Design and Innovation

Moralo oa Lay's More Belgian Really Impossible Sephutheloana sa Lijo ka PepsiCo Design and Innovation ke mohlodi oa khau e hlomphehang haholo ya 2023 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

SileveraPhuthelo· 2023

Lay's More Belgian Really Impossible Sephutheloana sa Lijo

ka PepsiCo Design and Innovation

Moreki: PepsiCo Design & Innovation

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Phuthelo

32,111

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #149717

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Lay's More Belgian Really Impossible Sephutheloana sa Lijo

Lay's More Belgian Really Impossible ke moralo oa sephutheloana sa khatiso e lekanyelitsoeng bakeng sa li-chips tsa litapole tse rekisoang Belgium. Sephutheloana se hlahisa litatso tse peli tse ncha tsa lehae tse entsoeng le Brussels Ketjep. Bareki ba Belgium ba ile ba memeloa ho romela mehopolo ea moralo e nang le semelo se matla sa lehae, 'me mehopolo e 'meli e voutetsoeng ka ho fetisisa e ile ea hlahisoa le ho tlotloa liphutheloaneng. Mokhoa ona o arabela 'maraka oa lijo tse potlakileng oo ho oona mefuta ea lehae e fanang ka litatso le lipolelo tse amehang. Moralo o ikemiselitse ho boloka bareki ba hona joale ba lebitso la khoebo la Lay's le ho hohela ba bacha.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Lay's More Belgian Really Impossible Sephutheloana sa Lijo ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Lay's More Belgian Really Impossible Sephutheloana sa Lijo e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Lay's More Belgian Really Impossible Sephutheloana sa Lijo ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: In recent years, the global snack market has become more competitive than ever, with more local players in the space introducing relevant flavors and product claims. In Belgium, it was time for the Lay’s brand to launch new flavor innovations and try a new design approach to both retain current brand loyalists and acquire new consumers. Partnering with Brussels Ketjep, Lay’s launched two new iconic and localized flavors for the Belgian market.
Kgothaletso: Lay’s decided to directly engage Belgian consumers in the design process by challenging them to come up with design concepts “so Belgian” that they would spark fun and capture authentic local insights. The two most voted designs would then have the honor of being featured and credited on #MoreBelgianisReallyImpossible limited edition packs and win 5000€ for their contributions.

Bala Tokollo ya Boraditaba

E Tshehelitsweng