Nu Us Mosebetsi wa Mantlha: Sepakete sa Tlatsetso by Salvita Bingelyte

Nu Us Mosebetsi wa Mantlha: Sepakete sa Tlatsetso by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2023 Moputso oa Tšepe oa A' Design Award in Moralo wa Phuthelo Competition Category.

TšepePhuthelo· 2023

Nu Us Mosebetsi wa Mantlha: Sepakete sa Tlatsetso

by Salvita Bingelyte

Client: Salvita Design

Moputso oa Tšepe oa A' Design Award Winner in Phuthelo Category

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Colors

The Design

About Nu Us Mosebetsi wa Mantlha: Sepakete sa Tlatsetso

Mongolo wa Buka: Nu Us ke sepakete se hlophisitsoeng bakeng sa tlatsetso ya matla a 'mele e nkuoang ka linako tse peli ka letsatsi. Sete ena e na le libotlolo tse peli: botlolo e tšoeu bakeng sa likapsule tsa hoseng le botlolo e ntsho bakeng sa likapsule tsa bosiu. Phapang pakeng tsa mmala o motsho le o mosweu e etsa hore linako tse peli tsa ho nka moriana li khethollehe habonolo. Matšoao a letsatsi le khoeli a mmala o mosehla a tšoauoa botlolo ka nngwe. Matšoao ana a mabeli a kopana a etsa sebopeho se le seng ha libotlolo li beiloe ka thoko ho tse ling, ho bontša hore likapsule tse peli li lokela ho nkuoa hammoho. Li-lebole li hatisitswe ka mokgwa wa screen printing 'me li sebedisa mofuta o bonolo wa litlhaku tse kgolwane.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Nu Us Mosebetsi wa Mantlha: Sepakete sa Tlatsetso ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Nu Us Mosebetsi wa Mantlha: Sepakete sa Tlatsetso e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Nu Us Mosebetsi wa Mantlha: Sepakete sa Tlatsetso e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It was necessary to clearly distinguish the difference between the day and night capsules, so the idea of white and black bottles was apparent. The sun and moon symbols also distinguish the different supplements, but when the bottles are placed together, the symbols beautifully merge into one whole, emphasizing the need to consume the capsules together for maximum effectiveness. The logo font and the main word immunity are uniquely created by subtly combining letters.
Dimensions & Packaging: Label is Width 163 mm x Height 60 mm
Tags: Supplement, immunity, labels, packaging design, brand identity, graphic design, branding, Salvita Bingelyte, Salvita Design, Lithuania
Production Technology: Screen printing
Design Challenge: The goal was to create a product that would provide a calming aura rather than a burst of color in an already stressful life. There was no advantage in overwhelming consumers with too many design elements, so a minimalist, clean design was chosen. The most difficult thing was to come up with a way that would spice up the packaging and give it uniqueness. The result is a new, stand out product design with a creative twist.
Research: Creating a direct, no fuss packaging design is an absolute necessity nowadays. The packaging has simple fonts and minimal colours that give it a light hearted quality while still highlighting the day and night capsules.
Inspiration: Salvita Design created a new brand identity and clever packaging for the vitamin supplement, Nu Us. The stress and anxiety of the last few years has driven consumers to seek ways to improve their health by strengthening their immune system. With a balanced daily dose of two unique pills, Nu Us supplements are made to support twenty four hours immunity with maximum vitamin absorption. The morning capsule boosts energy and balances stress levels while the night capsule improves sleep quality.
Project Duration: Started in August 2022 and finished February 2023 in Vilnius, Lithuania.
Operation Flow: Black and white packaging is timeless and will never go out of style. It reflects the highest quality with simplicity and elegance. To add an interesting twist, these designs use simple sun and moon shapes in bright yellow to catch the eye. Yellow shines with optimism, enlightenment and happiness. It instills energy, evokes pleasant feelings and captivates the viewer with ease. On the labels, the elegant uppercase font creates a dominant aesthetic and portrays a transparent and honest brand.
Image Credits: Salvita Bingelyte (Stylist / Photographer)
Erin Hope Stevens (Copywriter)