Naked Nature Snack Bar by Angela Spindler

Naked Nature Snack Bar by Angela Spindler is a highly esteemed winner of the very prestigious 2023 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.

BoronsePhuthelo· 2023

Naked Nature Snack Bar

by Angela Spindler

Client: Depot Creative

Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category

18,258
Verified Award Winner
Verify Award Status for #150326

View at A' Design Award Press Release Award Badge

Colors

The Design

About Naked Nature Snack Bar

Naked Nature e bua le lefats'e le ntseng le tsoela pele ho khutlela tumellanong le tikoloho. Moqapi o entse moralo le leano la mantsoe bakeng sa lets'oao hammoho le meralo eohle ea liphutheloana. Litatso tsa mofuta ona li hlahisoa ka mongolo o moholo, o motenya o huloang ka letsoho o tsoang ka har'a sephutheloana, e leng taba ea hore tatso ea ka hare e ke ke ea fumaneha. Puo ea marang-rang e ea bapala ebile e tšepahala joalo ka sephutheloana. Sebopeho se tala sa bar se bonahala ka mangolo a eona a tsitsitseng, ho sebelisoa sekoahelo sa lapeng se nang le manyolo. Li-SRT' li hatisitsoe CMYK e nang le 'mala o le 1 le varnish e nang le metsi a satin e felletseng.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Naked Nature Snack Bar ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Naked Nature Snack Bar e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Naked Nature Snack Bar e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Naked Nature speaks to a world that’s increasingly back in tune with the environment.
We developed a design and verbal strategy for the brand as well as all packaging design.
The brand's big bold flavours are articulated through hand-drawn typography bulging from the pack, a nod to the flavours inside that can not be contained. The brand language is playful and honest as is the packaging.
The raw nature of the bar is reflected in its sustainable credentials, using a compostable wrapper.
Dimensions & Packaging: Compostable rewind (@home)
Tags: Packaging Design, Food Packaging Design, Snack Packaging Design, Typography,
Production Technology: Compostable rewind, printed CMYK plus two spot colours, offset.
SRT's printed CMYK plus two spot colours, offset.
Design Challenge: Securing vibrant colours on an uncoated compostable stock
Inspiration: We have drawn on natures vibrant colour palette for inspiration.
The dark brown background represents the bars base ingredient, dates. The flavours are delivered through colourful typography and solid banners for range differentiation on shelf.
We used subtle illustration and relied on the bold graphic type for shelf shout and visual appeal.
Project Duration: 12 months, Sydney Australia
Operation Flow: Raw bars packaged in home compostable flow wrap, housed in recyclable cardboard SRT.
Team Members: Angela Spindler, Designer /Creative Director