Vegan Style Moralo Oa Ho Paka by Veronica Vicente Ruiz

Vegan Style Moralo Oa Ho Paka by Veronica Vicente Ruiz is a highly esteemed winner of the very prestigious 2023 Moputso oa Tšepe oa A' Design Award in Moralo wa Phuthelo Competition Category.

TšepePhuthelo· 2023

Vegan Style Moralo Oa Ho Paka

by Veronica Vicente Ruiz

Client: Veralidad Studio

Moputso oa Tšepe oa A' Design Award Winner in Phuthelo Category

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Verified Award Winner

Verify Award Status for #150382

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Colors

The Design

About Vegan Style Moralo Oa Ho Paka

Moralo oa ho paka bakeng sa mefuta eohle ea lihlahisoa bakeng sa k'hamphani e nyane e hlahisang li-cashew le lichisi tsa vegan. E entsoe ka letsoho ho tsoa ho limela tse nang le metsoako ea tlhaho ea vegan ea 100%. Letšoao le khothaletsa bophelo ba vegan ka ho felisa liketso tsa tlatlapo kapa mahlomola a liphoofolo, hammoho le ho fokotsa tšusumetso ea eona tikolohong. Ho hlophisoa bocha le ho beha lebitso la sephutheloana sa eona ho ne ho ipapisitse le meaho ea mofuta ona, ho totobatsa boleng le melao ea boitšoaro ea lets'oao. Mehaho ena e ka boela ea bonoa linthong tse sebelisoang bakeng sa sephutheloana se secha, lisebelisoa tse nchafalitsoeng.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Vegan Style Moralo Oa Ho Paka ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Vegan Style Moralo Oa Ho Paka e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Vegan Style Moralo Oa Ho Paka e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Packaging design for the entire range of products for a small company that produces cashew ferments and vegan cheeses. Handmade plant-based with 100% vegan natural ingredients. Promoting the vegan lifestyle by eliminating actions of exploitation or animal suffering, as well as reducing its impact on the environment.
Dimensions & Packaging: 100 mm x 100 mm x 45 mm
Tags: packaging plant based, packaging vegan, design packaging sustentable
Production Technology: The packaging is made with ecological cardboard, whose raw materials are reused paper and cardboard fibers and with eco inks.
Design Challenge: The challenge was to create in the packaging and in the brand a transformation of its image that the client had to show their values and ethics within the company. Show the world the values of the brand more clearly.
Inspiration: The main premise for the redesign of the brand image and the redesign of the packaging was to provide the brand with vegan values, respect for the environment, plant-based food, and encourage non-exploitation and animal abuse.
Project Duration: Project start August 2021, project completion May 2022, Cantabria, Spain
Patents: Serra Vegana National brand M4160284(6) pending
Image Credits: Ilustrator: Verónica Vicente
Mockups: Verónica Vicente