Dog Yep Mosebetsi wa Sehlooho: Sepakete sa Dijo tse Nyane tsa Diphoofolo tse Ruuoang by Rodrigo Chiaparini is a highly esteemed winner of the very prestigious 2023 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.
BoronsePhuthelo· 2023
Dog Yep Mosebetsi wa Sehlooho: Sepakete sa Dijo tse Nyane tsa Diphoofolo tse Ruuoang
Client: Chiapa Design
Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category
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The Design
About Dog Yep Mosebetsi wa Sehlooho: Sepakete sa Dijo tse Nyane tsa Diphoofolo tse Ruuoang
Mongolo wa Buka: Dog Yep ke moralo wa sepakete bakeng sa mola wa lijo tse nyenyane tsa dintja tse sebetsang. Ntlha e ka sehloohong ya lets'walo e bua ka mohopolo wa hore dintja di lokela ho bapala le ho dula li sebetsa, mme e boetse e phetaphetela sebopeho sa lijo tse nyenyane tsena ka boyona. Baemedi ba ba tshwantshisitsweng le mokgahlelo o benyang wa mebala di theha ponahalo e nyakallisang mme di etsa hore mola ona wa dihlahiswa o bonahale habonolo di-shelefong le mabenkeleng a inthanete. Lijo tse nyenyane di hlahiswa ka mefuta ya diakhemi tse kgethilweng ho tsamaellana le karolo ena ya mmaraka. Morero o ka mora Dog Yep ke ho kgothaletsa ho bapala le ho sebetsa ka ho fepa ka tsela e phetseng hantle.
The Recognition
About the Moputso oa Boronse oa A' Design Award
Dog Yep Mosebetsi wa Sehlooho: Sepakete sa Dijo tse Nyane tsa Diphoofolo tse Ruuoang ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Dog Yep Mosebetsi wa Sehlooho: Sepakete sa Dijo tse Nyane tsa Diphoofolo tse Ruuoang e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Dog Yep Mosebetsi wa Sehlooho: Sepakete sa Dijo tse Nyane tsa Diphoofolo tse Ruuoang e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Functional dog snacks line. The logo's main element connects to the idea that animals should always play and keep an active life – and also replicates the shape of the snack itself. The characters we created to point out this playful context, along with the packagings' color palette, make the product line eye-catching and fun at the same time.
- Dimensions & Packaging
- As mentioned before, the products are presented in can mockups aiming the use of appropriate materials for the segment. We cannot provide dimensions since it is a conceptual project.
- Tags
- brand, packaging, pet snack brand, packaging
- Production Technology
- It's a concept design, therefore it was only developed digitally.
- Design Challenge
- Since it is a conceptual project we didn't have difficulties with the process. Our team is well synchronized in techniques and thoughts which helps in the creative process.
- Research
- We did not create or develop research for the creation of this project.
- Inspiration
- To create a product line that encourages dog's main activity, which is to have fun and play, through healthy eating.
- Project Duration
- The project started in Sao Paulo in January 2023 and finished in February 2023.
- Operation Flow
- A good design always calls the attention of the spectator. The surprise increases if the product inside has quality as well. Creating products that come out of the ordinary is something that we always take into consideration, both in real and conceptual projects.
- Team Members
- Creative Director and Designer: Rodrigo Chiaparini
Design Assistant: Amanda Rodrigues
Design Assistant: Anna Balardin
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