Japanese Sake Moralo Oa Sephutheloana by Shinji Yaoita

Japanese Sake Moralo Oa Sephutheloana by Shinji Yaoita is a highly esteemed winner of the very prestigious 2023 Moputso oa Silevera oa A' Design Award in Moralo wa Phuthelo Competition Category.

SileveraPhuthelo· 2023

Japanese Sake Moralo Oa Sephutheloana

by Shinji Yaoita

Client: Hasegawa Brewery Co.

Moputso oa Silevera oa A' Design Award Winner in Phuthelo Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Japanese Sake Moralo Oa Sephutheloana

Ona ke moralo o khethehileng o etselitsoeng ho ikhopotsa lilemo tse 180 tsa Hasegawa Sake Brewery. Lilemo tse 180 tsa tatso le litsebo tsa setso li fetisitsoe ho theosa le meloko, 'me selikalikoe sa sefate se ne se sebelisoa e le pono e ka sehloohong ho hlalosa histori le bokamoso. Mebala ea lebokose lohle le ka ntle e ne e susumetsoa ke pente ea enke ho bontša moetlo le mabothobotho. Letšoao la sehopotso le hatisitsoe ka khauta ho ts'oana le sehlopha sa lelapa sa feme ea joala. Botlolo ka hare ke setšoantšo se setšo se fapaneng. Bokhopo ba botlolo bo bontša boima ba moetlo le theknoloji.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Japanese Sake Moralo Oa Sephutheloana ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Japanese Sake Moralo Oa Sephutheloana e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Japanese Sake Moralo Oa Sephutheloana ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hasegawa Sake Brewery has been in business for over 180 years in Nagaoka City, Niigata Prefecture. The company building is registered as a Japanese cultural heritage site. This product is a special sake made to commemorate the 180th anniversary of the company's founding.
Dimensions & Packaging: Height 322mm × Width 115mm × Depth 115mm
Tags: sake,japanese sake,package,box
Production Technology: The difficult part of this project was the printing of the outer box. We visited several printing companies, but they were all far from ideal quality. Luckily, we were introduced to an experienced company that specializes in box printing, and we were able to solve this problem.
Design Challenge: Because of the special design representing the brewery itself, it was essential to propose a concept that would be acceptable to the client. Therefore, we spent the most time on creating and proposing a concept for this project.
In the design, we focused on the layout as well as the printing in order to create a Japanese taste. The surface of the outer box is treated with a special scratch-resistant finish to give it a luxurious feel.
Research: Although the product is well-known in the region and has tradition and history, consumers are tired of the same design, and it was necessary to express newness in addition to tradition and luxury. Furthermore, and most importantly, the brewery itself needed to be expressed in the design.
Inspiration: In order to express the traditional taste and skills that have been handed down for 180 years, we used the "tree ring" as the main visual to express the history and future.
The overall color of the outer box was inspired by ink painting to express a sense of tradition and luxury. The commemorative logo was printed in gold to match the family crest of the brewery. The bottle inside is a contrasting black image. The roughness of the bottle expresses the weight of tradition and technology.
Project Duration: 2022, project commissioned by Hasegawa Brewery Co.
Operation Flow: This package is made of glass bottles and paper.
Team Members: Printing: Takakuwa Art Printing Co.