Kahisu Sephutheloana sa Seno sa Vineka sa Sejapane by Shinji Arashigawa

Kahisu Sephutheloana sa Seno sa Vineka sa Sejapane by Shinji Arashigawa is a highly esteemed winner of the very prestigious 2023 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.

BoronsePhuthelo· 2023

Kahisu Sephutheloana sa Seno sa Vineka sa Sejapane

by Shinji Arashigawa

Client: Applied Kansei Center

Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category

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Colors

The Design

About Kahisu Sephutheloana sa Seno sa Vineka sa Sejapane

Kahisu ke seno sa vineka sa Sejapane se nang le molaetsa wa boitshwaro bo botle, e leng sa pele ka Japane. Se entswe ka dikgapetla tsa namunu e babang, tse neng di lahlwa kamora ho hatella moro. Morero wa moralo ke Moralo wa Bonono bakeng sa Kgetho ya Boitshwaro bo Botle. Ho hlalosa ditshoao tse pedi tse metjha tse kopanyang vineka, bobose ba ditholoana, le bobaba ba dikgapetla tsa namunu e babang, le nako e khethehileng ya ho di noa, botlolo ya mofuta wa champagne e sebedisitswe, e kopanya pono ya lefatshe ya baetsi ba bonono ba baholo ba babedi, Gauguin (Blend G) le Monet (Blend M). Lebokose la mpho le sebedisa thepa e fokolang ya khadiboto ho tshwara dibotlolo tse pedi ka botle.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Kahisu Sephutheloana sa Seno sa Vineka sa Sejapane ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Kahisu Sephutheloana sa Seno sa Vineka sa Sejapane e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Kahisu Sephutheloana sa Seno sa Vineka sa Sejapane e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Kahisu is a new Japanese vinegar drink with an ethical message, made from bitter orange peels, which was previously discarded after squeezing the juice. The design concept is Artistic Design for Ethical Choice, for the earth, for children 100 years from now. In order to express the novel taste and the artistic aspect common to the taste, a champagne-type bottle, a shape not generally used for Japanese vinegar drinks, was adopted, and the graphics were in the style of paintings.
Dimensions & Packaging: Bottle: Width 81mm x Depth 81mm x Height 241mm
Label: Width 247mm x Height 70mm
Box: Width 300mm x Depth 170mm x Height 85mm
Tags: Ethical, Food recycling, Japanese vinegar drinks, Artistic, Gauguin, Monet, Minimum
Production Technology: The technology to ferment bitter orange "peels" to produce vinegar was developed, and Japan's first "fruit peel vinegar drink " was born. In order to embody the ethical message, we used recycled materials for the bottle and label in consideration of the environment.
Design Challenge: A major challenge for the project team was to develop Japan's first vinegar drink with new values that would set it apart from existing vinegar drinks in both taste and packaging. Based on the concept formulated by the producer, researchers, manufacturers, and designers worked together as a team to arrive at the final form of new taste and design.
Research: A new vinegar drink was born, characterized by a "bittersweetness" like black coffee, as a result of research experiments using Kansei engineering using a large number of taste samples in which the proportions of taste components were subtly controlled. In order to convey its deep and artistic taste and ethical message, the shape and materials of the bottle, cap, and label were repeatedly examined to achieve a design that simultaneously expresses "Artistic Design" and "Ethical Choice".
Inspiration: Kahisu is a Japanese vinegar drink with new values. Two new flavors, blending the vinegary and sweetness, of conventional vinegar drinks with the bitterness of bitter orange peels, are expressed in the worlds of the works of two artists. The fruity flavor Blend G was inspired by Paul Gauguin's tropical landscapes and people, while the fresh and refreshing flavor Blend M was inspired by Claude Monet's landscape paintings of water lilies.
Project Duration: The project started in Hiroshima, Japan in September 2021 and has been on sale at the online store since August 2022. The client is a long-established vinegar manufacturer founded in 1582.
Operation Flow: The role of Kahisu is to deliver to your loved ones the excitement you experience when you drink it with sparkling water or spirits (whiskey, gin, rum, etc.), and the thoughts that will lead to the future 100 years from now as expressed in the design concept. Kahisu will be sold for gift use only to relay the ethical message of caring for the future of society and the earth.
Team Members: Producer/Product Director: Koichiro Kasio
Planner: Makiko Ozawa