Oat Milk Mosebetsi wa Mantlha: Sepakete sa Seno by Wallrus Design Studio

Oat Milk Mosebetsi wa Mantlha: Sepakete sa Seno by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2023 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.

BoronsePhuthelo· 2023

Oat Milk Mosebetsi wa Mantlha: Sepakete sa Seno

by Wallrus Design Studio

Client: Wallrus Design Studio

Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category

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Verified Award Winner

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Colors

The Design

About Oat Milk Mosebetsi wa Mantlha: Sepakete sa Seno

Mongolo wa Buka: Oat Milk ke moralo wa sepakete bakang sa seno sa lebese le tswang dijalong tsa oats. Sepakete ke lebokose la khatoni e sireletsehileng (aseptic) le nang le bophara ba 85 mm, botenya ba 85 mm le bolelele ba 230 mm, mme metshoantsho e kentswe ka mokgwa wa khatiso ya flexographic. Ditshwantsho tsa bacha ba nang le mekgwa e fapaneng ya bophelo di hlaha holim'a sepakete ho hlahisa seno seo e le se secha le se nang le phepo e ntle. Mekgwa e phetseng ya bophelo bo botle e bontshwa ka har'a ditshwantsho ka tsela e sa hlaheleng haholo. Moralo o ikemiseditse ho hlahella hodimo mabenkeleng le ho memela bareki ba e s'ong ba tsebeng tatso ya lebese la oats hore ba e leke.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Oat Milk Mosebetsi wa Mantlha: Sepakete sa Seno ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Oat Milk Mosebetsi wa Mantlha: Sepakete sa Seno e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Oat Milk Mosebetsi wa Mantlha: Sepakete sa Seno e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Milk made from Oat is a unique product that is very nutritious and has many properties. This product can be used as a substitute for milk in the market. Most of the audience has no idea about the taste of this product. Therefore, they should be encouraged through design to try this unique product once.
Dimensions & Packaging: Width 85 mm x Depth 85 mm x Height 230 mm
Tags: Oat Milk, Tetrapak, Milk, Healthy
Production Technology: This product is flexo-printed on tetrapack aseptic box.
Design Challenge: The newness of the product and the lack of consumer awareness of the taste and uses of the product.
Research: Questionnaires were provided to a number of target audience groups and then the main direction of design was extracted from their answers. Also, interviews were conducted with a number of stores and coffee shops about the product and its uses.
Inspiration: In choosing the design path of this project, to achieve the best result, it is focused on consumer insight and creating a level of product awareness.
Project Duration: The project started in January 2022 in Iran and finished in April 2022 in Iran.
Operation Flow: This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
Team Members: Creative director: Matin Mirzaei
Image Credits: Mockup: Wallrus Design Studio