Waggner Coffee Mosebetsi wa Sehlooho: Sepakete sa Kofi by Wallrus Design Studio

Waggner Coffee Mosebetsi wa Sehlooho: Sepakete sa Kofi by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2023 Moputso oa Tšepe oa A' Design Award in Moralo wa Phuthelo Competition Category.

TšepePhuthelo· 2023

Waggner Coffee Mosebetsi wa Sehlooho: Sepakete sa Kofi

by Wallrus Design Studio

Client: Wallrus Design Studio

Moputso oa Tšepe oa A' Design Award Winner in Phuthelo Category

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The Design

About Waggner Coffee Mosebetsi wa Sehlooho: Sepakete sa Kofi

Temana ea Buka: Waggner Coffee ke moralo oa sepakete bakeng sa lebitso la kofi la Jeremane. Pouch e na le litšoantšo tsa mafestere a khale a mapolanka a Jeremane, a tataisitsoeng ka setaele sa methaladi, ha letšoao la lebitso le behoa bohareng. Letšoao le bontša tšuene e lutseng ka tlung ea eona e nwa kofi, e na le lebone ka mora eona, e le tšoantšisetso ea batho ba lulang ba falimehile bosiu ba nwa kofi. Moralo o hatisitsoe ka mokhoa oa rotogravure ho pouch ea kofi e apesitsoeng tšepe, e lekantsoeng ka limilimithara tse 100 ka 70 ka 280. Sepheo ke ho etsa hore lebitso lena le be bonolo ho hlokomeloa ka har'a shelefo e tletseng lihlahisoa tsa lebenkele.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Waggner Coffee Mosebetsi wa Sehlooho: Sepakete sa Kofi ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Waggner Coffee Mosebetsi wa Sehlooho: Sepakete sa Kofi e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Waggner Coffee Mosebetsi wa Sehlooho: Sepakete sa Kofi e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main design idea was based on the function of coffee. Waggner is a German brand. Coffee consumers are those who use coffee to meet their body's caffeine needs. Most of them stay up at night for work and sleep less hours. The brand logo shows a deer sitting in its house drinking coffee with a light on behind it. Using this idea and drawing old German wooden windows, Waggner's packaging design was formed.
Dimensions & Packaging: Width 100 mm x Depth 70 mm x Height 280 mm
Tags: Coffee, Packaging, German product, Wallrus
Production Technology: This product is rotogravure-printing on metalized coffee pouch.
Design Challenge: Attention to the origin of the brand and the use of familiar forms for the packaging audience
Research: Examining familiar elements for audiences and consumers and presenting a questionnaire to consumers to find their insights on the way and reasons for coffee consumption.
Inspiration: Most of the coffee packages are simple and only the brand name is placed on them, which makes their designs repetitive on the store shelf. The consumer needs more than a name or brand. The design of Wagner packaging attracts the viewer's eye and is easily distinguishable on the shelf.
Project Duration: The project started in January 20221 in Iran and finished in April 2021 in Iran.
Operation Flow: This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
Patents: Mockup: Wallrus Design Studio
Team Members: Creative Director: Matin Mirzaei
Image Credits: Mockup: Wallrus Design Studio