1821 Vintage Bolgrad Veine E Phatsimang by Valerii Sumilov

1821 Vintage Bolgrad Veine E Phatsimang by Valerii Sumilov is a highly esteemed winner of the very prestigious 2023 Moputso oa Khauta oa A' Design Award in Moralo wa Phuthelo Competition Category.

KhautaPhuthelo· 2023

1821 Vintage Bolgrad Veine E Phatsimang

by Valerii Sumilov

Client: Shumi Love Design

Moputso oa Khauta oa A' Design Award Winner in Phuthelo Category

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Verified Award Winner

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Colors

The Design

About 1821 Vintage Bolgrad Veine E Phatsimang

Letšoao la Bolgrad le kenyelletsa moelelo oa libaka tse ka boroa tsa lebopo la Ukraine: sepakapaka se bobebe, boemo ba leholimo bo botle le tlhahiso e ntle ea veine. Selemo sa 1821, se bontšitsoeng ho label ebile e le setsi sa eona se bohareng, ke selemo seo motse oa Bolgrad o leng sebakeng sa Odessa ka boroa ho naha o thehiloeng ka oona. Bolgrad ke mohlahisi oa pele oa Seukraine ea entseng qeto ea ho tlisa 'marakeng veine e phatsimang ka botlolo e tlaase le e pharaletseng, e leng eona e tloaelehileng ho bahlahisi ba Bophirimela. Moqapi oa sehlahisoa sena o bontša tsoelo-pele, boemo bo phahameng le ho khomarela meetlo ea Europe ea ho etsa veine.

The Recognition

About the Moputso oa Khauta oa A' Design Award

1821 Vintage Bolgrad Veine E Phatsimang ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. 1821 Vintage Bolgrad Veine E Phatsimang e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. 1821 Vintage Bolgrad Veine E Phatsimang e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 1821 is the year in which the city of Bolgrad, located in Odesa Region in southern Ukraine, was founded. The Bolgrad brand embodies the essence of the southern regions along the coast: a light atmosphere, excellent climate, and good winemaking. Bolgrad was the first Ukrainian producer to decide to bring sparkling wine in a lower and wider bottle to market, which is more typical of Western producers.
Dimensions & Packaging: Necklaces: 100 mm X 27 mm Label: 64 mm X 65 mm Paper: Fasson Orion Frozen Diamond Plus
Tags: sparkling, wine, bolgrad
Production Technology: Agency development: bottle design, brand concept development, trade mark design, package design. The use of advanced post-printing processes was thoughtfully planned out for the label. Their combination and use won't go unappreciated by the consumer. Paper: Fasson Orion Frozen Diamond Plus Post-print: gold stamping, embossing, tactile varnish
Design Challenge: The main idea of the design is the high status of the product and brand Bolgrad. In the design we wanted to reflect the severity, respectability, so that the consumer feels belonging to the "high society". We also conveyed a sense of celebration, bright lights and festivity.
Research: We did market research on the competitive shelf. As a result of the research it became clear to us that sparkling wines are not only about breed and brevity. But also mood, atmosphere, a special status - severity, restraint, a high level of presentability. That is what we tried to reflect in the design.
Inspiration: Our target was to carry out a comprehensive branding campaign for sparkling wines under the TM 1821 Vintage Bolgrad. We had the following tasks: bottle design, label set design, further development of the previously created brand identity.
Project Duration: The project started in summer 2022 in Kiev, Ukraine.
Operation Flow: The bottle design was based on the traditional shape of those for European sparkling wines. The embossed logo personalizes the bottle and clearly identifies the brand. The overall design is stylistically consistent with the brand identity. Special art paper, a tactile varnish, foil stamping, and embossing were used to create the label. Together, all this creates the overall image of the product and makes it attractive to the consumer.
Patents: Copyright for all texts, images, designs, logo, website design www.shumilovedesign.eu belong to the company SC "SHLD GRUP" SRL.
All rights reserved.
© SHUMI LOVE DESIGN™, 2023
© VALERII SUMILOV, 2023
© SHLD GRUP SRL, 2023
Team Members: Creative & Design Director: Valerii Sumilov, Designer: Valerii Sumilov and Visualizer: Maxim Kulikov
Image Credits: Image #1 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #2 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #3 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #4 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #5 : Creator Valerii Sumilov / Visualizer Maxim Kulikov