Lucky Forever Tea Mosebetsi wa Mantlha: Sepaka sa Tee by Shenzhen Banana Design Co. Ltd

Lucky Forever Tea Mosebetsi wa Mantlha: Sepaka sa Tee by Shenzhen Banana Design Co. Ltd is a highly esteemed winner of the very prestigious 2024 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.

BoronsePhuthelo· 2024

Lucky Forever Tea Mosebetsi wa Mantlha: Sepaka sa Tee

by Shenzhen Banana Design Co. Ltd

Client: Shenzhen Banana Design Co. LTD

Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Lucky Forever Tea Mosebetsi wa Mantlha: Sepaka sa Tee

Mongolo wa Buka: Lucky Forever Tea ke moralo wa sepaka sa pampiri bakeng sa tee ea Pu-erh. Lebokose le tšoere lisaka tsa tee tse chitja tse hlano, se le seng bakeng sa letsatsi le leng le le leng la beke ea mosebetsi. Karolo ea mesh ka hare e lumella ho phehoa ha tee moo u leng teng, ofising kapa nakong ea maeto. Lebokose la pampiri le hulehang le hatisitsoe le tlatsoa ka foil. Litšoantšo ka setaele sa sejoale-joale li bonts'a mefuta ea khale ea mahlohonolo joalo ka lihuba, mapatlelo, lipeoni, li-magpie, litlhapi tsa koi, mabone le lithipa tsa chelete. Moralo ona oa mokete o tlisa lithapelo tsa bokamoso bo betere. Sepheo ke ho etsa hore tee ea Pu-erh e be bonolo ebile e khahlise bareki ba bacha.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Lucky Forever Tea Mosebetsi wa Mantlha: Sepaka sa Tee ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Lucky Forever Tea Mosebetsi wa Mantlha: Sepaka sa Tee e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Lucky Forever Tea Mosebetsi wa Mantlha: Sepaka sa Tee e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging contains five round Pu-erh tea bags for daily use, perfect for a five-day workweek. This allows young people to easily enjoy Pu-erh tea, whether on a trip or in the office, just like drinking coffee.
This tea packaging is targeted at young consumers and uses illustration as the main expression technique. Traditional elements are incorporated into the design, presented in a modern illustration style , which better meet the needs of young consumers.
The packaging illustration content reflects various auspicious meanings using traditional cultural elements such as cranes, magpies,lanterns, and ingots. The festive design embodies blessings for a better future.
Tags: Tea Packaging、Lucky Forever
Production Technology: The material is paper box, the construction is in pull-out form and the process is printed and foil stamped.
Design Challenge: Packaged for easy portability.This allows young people to easily enjoy Pu-erh tea, whether on a trip or in the office, just like drinking coffee.
Inside the package is a mesh storage compartment for brewing tea, so users can brew tea on the go, just like coffee.
Research: This tea packaging is targeted at young consumers and uses illustration as the main expression technique. Traditional elements are incorporated into the design, presented in a modern illustration style , which better meet the needs of young consumers.
The illustration content reflects various auspicious meanings using traditional cultural elements such as cranes, gourds, peonies, lucky peonies, magpies, koi fish, and ingots. The festive design embodies blessings for a better future.
Inspiration: The name of the tea is "Lucky Forever" and the customer group is young, so the illustration format is more in line with the younger consumer group.
The packaging uses both illustrations and hot stamping techniques. The illustration content reflects various auspicious meanings using traditional cultural elements such as cranes, gourds, quails, peonies, lucky peonies, magpies, koi fish, lotus flowers, lanterns, and ingots. The festive design embodies blessings for a better future.
Project Duration: The project was completed in Shenzhen in August 2022
Team Members: Creative Director: Yang Qianfu
Creative Director: Lin Xupan
Design Director: Lin Songcai
Planning Director: Xu Zhanli