Pavanpet Dijo tsa Diphoofolo tsa Lapeng ka Mohsen Koofiani

Moralo oa Pavanpet Dijo tsa Diphoofolo tsa Lapeng ka Mohsen Koofiani ke mohlodi oa khau e hlomphehang haholo ya 2024 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

BoronsePhuthelo· 2024

Pavanpet Dijo tsa Diphoofolo tsa Lapeng

ka Mohsen Koofiani

Moreki: Pavanpet

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Phuthelo

15,865

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #151937

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Pavanpet Dijo tsa Diphoofolo tsa Lapeng

Hangata, kaha batho ba nka diphoofolo tsa lapeng e le maloko a malapa a bona le e le bana, moralo wa phuthelwana o na le sebopego sa dikatunu. Tshebediso ya baanegwa e matlafatsa kamano le moshebedi mme e theha tikoloho e kgahlang. Ka lebaka leo, phuthelwana e na le kamano ya pono e hlahellang le e ikgethang. Difahlego tsa diphoofolo di ralilwe ka bohlale haholo mme melomoho ya tsona le thabo ya tsona di bonahala hantle, se bontshang phello ya sehlahiswa sena ho tsona. Ho sebedisa mebala e bonolo ntle le lintlha tse qaqileng ho theha kutlwisiso e betere ya setshwantsho le morero.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Pavanpet Dijo tsa Diphoofolo tsa Lapeng ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Pavanpet Dijo tsa Diphoofolo tsa Lapeng e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Pavanpet Dijo tsa Diphoofolo tsa Lapeng e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Normally, because we humans consider pets as members of the family and like our children, packaging design is designed based on the viewer's view of a kids.
The use of characters can strengthen the relationship with the viewer and create an attractive environment color. As a result, the packaging has better visibility and better communication.
Boholo le Phuthelo: W: 200 mm
H: 400 mm
D: 80 mm
Lithegi: Pet, Pet foods, Package design, Pet foods package design, Cat foods, Dog foods
Theknoloji ya Tlhahiso: Matte three-layer packaging with aluminum
printing method: rotogravure
Phephetso ya Moralo: The most difficult part was the implementation of the idea and the arrangement of colors in the packaging.
Dipatlisiso: The research of this project was done in the form of field research and by showing the packaging design, behavioral studies were done and the reaction of the viewers towards the plan was evaluated. An interesting result was obtained, and that was a more smiling face and the visual and behavioral reaction of the viewer to the presented design than to the real photo of the animals.
Kgothaletso: Simple and uncomplicated images, simple and uniform colors with high contrast are always attractive and this design is inspired by the simplicity of animal life. Uncomplicated and completely clear life.
Nako ya Projeke: The project started in December 2022 and finished in March 2023 in Shiraz, Iran.
Tsamaiso ya Mosebetsi: Pet food packaging is completely conventional packaging and is not particularly complicated. What distinguishes this packaging is the use of colors and a simple form in its design.
Litlotla tsa Setshwantsho: Illustrator / Creator: Mohsen Koofiani