Neev Sephutheloana sa Aesekereme by Mohsen Koofiani

Neev Sephutheloana sa Aesekereme by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 Moputso oa Tšepe oa A' Design Award in Moralo wa Phuthelo Competition Category.

TšepePhuthelo· 2024

Neev Sephutheloana sa Aesekereme

by Mohsen Koofiani

Client: Neev

Moputso oa Tšepe oa A' Design Award Winner in Phuthelo Category

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Colors

The Design

About Neev Sephutheloana sa Aesekereme

Tlhamong ena, e bitswang ka mekgwa ya mmino, ho lekwa ho dumellanisa ditshwantsho tse sephutheloananeng le lebitso la sehlahiswa se seng le se seng. Ditshwantsho di tarolwe ka mokgwa o bonolo o motle le mebala e fapaneng ho latela tatso ya aesekereme e nngwe le e nngwe. Tlhamong ya sephutheloana sena, tshebelano pakeng tsa mmino le ditsatsi tsa aesekereme e hlolilwe. Morero wa sephutheloana sena ke ho kopanya maikutlo a fapaneng a ho mamela mmino le ho ja aesekereme. Kahoo o ka rata ho e itemohela le ho mamela pina e nang le sehlooho se tshwanang ha o ntse o ja aesekereme.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Neev Sephutheloana sa Aesekereme ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Neev Sephutheloana sa Aesekereme e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Neev Sephutheloana sa Aesekereme e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In this design, the name of each product is compatible with the illustration on the packaging, such as solo, duette & … . Eye-catching illustrations with special techniques and various colors are other features of this packaging. These things create focus and visually the viewer's eye remains fixed and curious. Another feature of the package is the focus on the music and the musician.
Dimensions & Packaging: Capacity: 170 ml
Mouth: 80mm
Depth: 62mm
Tags: Ice cream Package, Ice cream, Music, Neev, Vanilla Ice cream, Chocolate ice cream, Tropical ice cream
Production Technology: Printing method: IML
IML Applicable, Tamper Evident, Microwave capability, freezer capability
Design Challenge: Using different ways to show excitement is a challenge for every designer. In this packaging, an attempt has been made to use a design that is not related to food and to connect the tempting world of edibles with another tempting world, and that is music that has reached a spiritual interaction with ice cream.
Research: Behavioral examination, etc
Inspiration: The inspiration for this design is music. A song has different effects in different parts. This is also the case in the enjoyment of eating ice cream. Tastes and feelings are like musical notes and have different effects depending on the environment and place.
Project Duration: The project started in October 2022 and finished in April 0223 in Shiraz, Iran
Operation Flow: The relationship between excitement in listening to music and eating ice cream. This is an interaction. Different feelings when listening to music are like the excitement of eating ice cream. The pleasure of each represents the feeling we need at the moment, and having each at the same moment balances the inner state and gives a good feeling. During the design of each of the designs, the designer listened to the same style of music and familiarized himself with the same topic so that he could coordinate the illustration with the music.
Image Credits: Illustrator / Creator: Mohsen Koofiani